The collaboration aligns with WTTC’s mission to foster informed decision-making across the global travel ecosystem
Mabrian, a global travel intelligence platform, part of Data Appeal Company, Almawave Group, announced a partnership with the World Travel and Tourism Council (WTTC), the largest privately held tourism entity globally, aiming to provide reliable, data-driven insights to support the sustainable development of the travel industry.
In a press statement, Mabrian says that resources will enable in-depth analysis of key industry trends, including air connectivity, traveller sentiment, demand profiling, accommodation supply, and event impact.
“Data-driven insights are critical to the sustainable growth of the travel and tourism sector. We are delighted to welcome Mabrian as a knowledge partner and look forward to leveraging their expertise, as well as Data Appeal Company’s, to enhance our research and advocacy efforts,” says Virginia Messina, Senior Vice President, Advocacy and Communications, WTTC.
Virginia Messina
“Joining this partnership with WTTC is a significant step in our mission to empower the travel and tourism sector with data-driven insights. It is also an opportunity to help industry leaders anticipate trends, optimise strategies, and drive more sustainable tourism development worldwide,” says Mirko Lalli, CEO, Data Appeal Company.
The statement adds that the agreement was signed during ITB Berlin and the partnership equips WTTC’s research team with advanced tools and expert consultancy to enhance its research initiatives and policy development efforts.
Mirko Lalli
According to the statement, the collaboration aligns with WTTC’s mission to foster informed decision-making across the global travel ecosystem and by leveraging Mabrian’s expertise in integrating diverse data sources, such as social listening tools, mobility tracking, and spending data, the partnership promises actionable insights for optimising tourism strategies sustainably.
The travel intelligence company adds that its innovative approach has previously demonstrated success in aiding destinations worldwide through its AI-powered platform.
Carlos Cendra
“After 6 years as WTTC Associate, we are excited to strengthen the relationship with this partnership that reinforces our commitment to providing actionable, relevant, and dependable data intelligence for the travel and tourism industry. Enhance decision-making and promote a more resilient and sustainable future for the sector,” says Carlos Cendra, Partner and Director of Marketing and Communications, Mabrian.
The statement says that this partnership marks another milestone for Mabrian, which has been expanding internationally and forming strategic alliances to solidify its leadership in travel intelligence.
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