London Eye draws draws about 3.5 million visitors each year
One of the world’s most iconic landmarks and a top attraction for millions of tourists visiting the United Kingdom, London Eye, a giant Ferris wheel by the River Thames in London, is set to celebrate its 25th anniversary on March 9.
The giant wheel which made its first full rotation on New Year’s Eve 1999, an event marked by the presence of Prime Minister Tony Blair, who set the wheel in motion, draws about 3.5 million visitors who pay GBP 29 per ticket each year, making it one of the most popular attractions in the United Kingdom.
In a press statement, Merlin Entertainments, a British company which manages London Eye, says that since its opening in 2000, London Eye has welcomed over 30 million visitors. It has become a symbol of innovation, design, and a celebration of the city’s transformation as a global hub of culture, art, and tourism. The 135 m tall attraction is celebrated not just for its views but for its engineering marvel.
According to a statement, the wheel rotates 7,668 times annually, covering a distance equivalent to 3,700 km, the same as travelling from London to Cairo. Each rotation lasts approximately 30 minutes, offering a serene and unforgettable journey for all who ride.
Over the years, London Eye has also garnered a reputation for being a romantic and memorable location for special moments. More than 5,000 marriage proposals have taken place within the iconic glass-enclosed pods, making it a sought-after venue for couples from around the world.
“India is a key market for the London Eye. With a good mix of the traditional group series travellers and the young and vibrant new age FIT traveller, we at Merlin Entertainments look forward to welcoming our Indian visitors at the London Eye in 2025. The global appeal of the attraction continues to grow, and we are excited about the future. We hope the next 25 years bring even more memories for visitors from all over the world, especially those from India, who have a deep connection to the United Kingdom,” says Dominique Sidley, Global VP Indirect Sales, Merlin Entertainments.
The wheel has also attracted numerous celebrities, with many choosing to take a ride for a unique perspective on the city. Supermodel Kate Moss holds the record for the UK celebrity who has enjoyed the most rotations, with an impressive 25 rides on the wheel over the years.
“India is a strategic focus market for Merlin. On my recent visit to India, I had the opportunity to meet with several Trade Partners who were present at the London Eye in the year 2000 and still vividly remember the opening day of the London Eye and the festivities around it. These long- lasting relationships that Merlin shares with our Indian trade partners are incredibly special and we are excited to continue growing this bond and welcoming more visitors from India in the years to come,” says Shannon Bailey, Regional Director, APAC, Merlin Entertainments.
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