Liverpool Football Club has been one of the most popular English football clubs in the history
Liverpool Football Club, which is the current leader of the English Premier League in the ongoing season, has agreed to a multi-year global partnership with Visit Maldives, making the Indian Ocean archipelago the club’s official tourist destination partner.
In a press statement, Liverpool says that the partnership, which is inclusive of both the club’s men’s and women’s teams, will drive awareness of the Maldives as a world-class tourist destination, while demonstrating the breadth of activities, heritage and stunning locations the island country has to offer.
The statement adds that the partnership unites two world-renowned brands with a shared commitment to offering extraordinary experiences, whether that is for fans at Anfield, the home ground of the football club, or for those enjoying the sunny side of life in the Maldives, the world’s leading destination for the past five consecutive years.
The club says that to celebrate the launch of the partnership, fans will have the chance to win a five-night trip to the Maldives, including flights and accommodation, through an exciting ‘MyLFC competition’. And throughout the partnership, fans will have the opportunity to enjoy exclusive content, special promotions, and competitions with money-can’t-buy prizes, it adds.
The statement adds that following a record-breaking year for the Maldives’ tourism industry in 2024, Visit Maldives set an ambitious target of USD 5 billion in tourism receipts for 2025. It will increase its awareness and visibility via Liverpool FC’s growing social media platforms, which have more than 200 million global followers and registered almost 12 billion views and 1.5 billion fan engagements last season alone, the most of any Premier League club.
LFC is also the most-watched team globally in the Premier League, with a cumulative audience of 471 million last season, and has continued this trend for the current season.
Alongside raising awareness as a destination of choice, Visit Maldives is dedicated to protecting its unique environment, with a strong emphasis on ocean conservation and sustainable tourism, critical issues for the low-lying island nation, which is particularly vulnerable to rising sea levels and climate change.
Through this partnership, LFC will collaborate with Visit Maldives to support these initiatives, leveraging the club’s award-winning sustainability programme, ‘The Red Way’, to raise awareness and drive positive action.
Ben Latty
“We are very excited to welcome Visit Maldives into the Liverpool FC family as our official tourist destination partner. Together we share a passion for creating unforgettable experiences that bring people together in meaningful ways. We also share a commitment for being the most sustainable we can be, whether that is via our award-winning ‘The Red Way’ programme or Visit Maldives raising concerns about preserving delicate underwater ecosystems. We look forward to supporting each other in these vitally important areas moving forward,” says Ben Latty, Chief Commercial Officer, LFC.
Ibrahim Shiuree
“Partnering with a club as iconic as Liverpool FC, who share our core values to drive positive change towards a more sustainable future, is a proud moment for Visit Maldives. Together, we’ll be able to offer exclusive opportunities and experiences, bringing the magic of the Maldives to millions of passionate fans around the world. We are particularly thrilled about the MyLFC competition and the chance to give one lucky fan the trip of a lifetime in the Sunny Side of Life,” says Ibrahim Shiuree, Chief Executive Officer and Managing Director, Visit Maldives.
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