As part of the celebrations of the 50th anniversary of establishment of diplomatic relations between India and South Korea, KTO India, in association with OTOAI, has launched an incentive scheme to promote leisure travel from India to South Korea.

To increase market sales of Korea vacation packages, Korea Tourism Organisation (KTO) India office has introduced an exclusive K-incentive Scheme as part of continuous marketing activities for 2023.

According to a press statement by KTO, the new project that is directed at travel agencies throughout India was unveiled at a ceremony staged in Mumbai just for the occasion and in cooperation with Outbound Tour Operators Association of India (OTOAI).

“This is the first time any NTO is launching an incentive scheme for leisure travel packages in India and this initiative comes at a very opportune time when we are in the  year of the 50^th anniversary of diplomatic relations between our two nations,”  says Myongkil  Yun, Director of KTO India.

KTO India aims to get travel agents in India in the spirit for this being a special year with the launch of the K-incentive Scheme, as 2023 commemorates the 50th anniversary of diplomatic relations between India and South Korea. The statement adds that travel agents are to receive reward of USD 30 per passenger as part of the incentive programme, and quick, easy, and hassle-free tour permits for travellers to Korea between June and December 2023 will also be supported. Along with Seoul, KTO is eager to promote other regional locations in South Korea, such as Busan, Gangwon Province, and Jeollanam-do Province. To be eligible for the K-incentive Scheme’s rewards, any of these regional stops would have to be included in the itinerary.

“Korea has enormous potential to grow from the Indian market and I am confident that together we can generate good numbers for the destination. On behalf of OTOAI, I would like to thank Korea Tourism for specially curating this incentive programme for our members and entrusting OTOAI. I would like to request all the members to whole-heartedly support the destination by recommending it to your clients. I assure you that your travellers will return with a unique and memorable experience in Korea,” says Riaz Munshi, President, OTOAI.

“This year, South Korea is seeing a surge in visitors from India, and we are keen to further boost that many-fold with the launch of the K-incentive scheme. There is a lot to see and do in Korea, for visitors of all ages and we are ready to welcome Indian travellers in huge numbers to Korea, where K-culture begins!” adds Yun.