Korea Grand Sale 2022, through the early bird promotion of tourism products, offers flights, accommodations, food and beverage at discounted prices. The sale brings an authentic Korean experience to the tourists. The online shopping promotion offers special discounts and benefits in a range of beauty products, fashion and other Korean products.

The event began on January 13, 2022, and will run for 47 days, till February 27, 2022. Many global companies such as KOTRA, payment card companies, duty-free shops, airlines, and Korea Tourism Organisation (KTO) will be present at the event offering their services.

The grand sale event has been around for 10 years since 2011. The event was established to increase tourism in the off-season in winter. It aims to bring foreign visitors to the country and promote revenue by promoting shopping and tourism during the off-season. It offers discounts and offers in various fields like accommodation, aviation, culture, beauty, food and beverage, entertainment and shopping.

The event will also be officially conducted online so that people from all over the world can be a part of the event. The audience can also be a part of the concert and consume content especially designed for the tourists. The online event will also focus on promoting online shopping exhibitions for items popular among foreigners and offering deals to them. On the first day of the Korea Grand Sale 2022, TXT, Everglow and LACHICHA (K-pop singers), gave a very special performance.

There is a wide range of K-beauty products, K-food, and K-pop products available at discounted prices on the online stores. The event will also promote joint promotions with global shopping platforms like G-market and 11th Street that make online shopping more convenient. People who make purchases in the event can enter a giveaway for future visits to South Korea.