Kenya Tourism Board has appointed leading tourism representation company Brandit as its integrated sales, marketing, and PR agency in India. 

In a press statement, Brandit says that the agreement marks a milestone in Kenya-India tourism relations and as the India representative, Brandit will be responsible for establishing Kenya as a leading outbound destination in India.

The statement adds that India has consistently ranked among the top five source markets for Kenya, contributing significantly to its tourism growth. Recognising this potential, KTB brought Brandit on board to navigate this dynamic market and spearhead trade and marketing initiatives for ‘Magical Kenya’ brand, says the press statement.

June Chepkemei

“India continues to be vital for Kenya. Brandit’s expertise, trade relations, and deep understanding of the Indian tourism landscape make them an ideal partner as our Market Development Representative. We are confident that the collaboration will drive greater engagement and interest, further solidifying Kenya’s position as a must-visit destination,” says June Chepkemei, CEO, KTB.

Lubaina Sheerazi

As the appointed representative, Brandit will focus on fostering strategic collaborations and pivot travellers towards new segments and routes. 

“Kenya has always been special for us. Our goal is to establish it as a year-round destination beyond the Great Migration season and promote it in a more holistic, sustainable manner. We have devised a plan that would bring a fresh perspective to how Indians should explore Kenya,” says Lubaina Sheerazi, CEO & Co-founder, Brandit.

With extensive representation expertise and a tailored roadmap for charting Kenya’s success story in India, Brandit is all set to strategically promote unforgettable leisure, nature, adventure, and luxury experiences.