Visit Maldives has announced the appointment of Bollywood superstar and lifestyle icon Katrina Kaif as its Global Brand Ambassador
The Maldives Marketing and Public Relations Corporation (MMPRC), the destination marketing organisation of the Maldives, has announced the appointment of Bollywood superstar and lifestyle icon Katrina Kaif as the Global Brand Ambassador for the Maldives.
In a press statement, MMPRC or Visit Maldives says that this high-profile partnership is timed to coincide with the launch of the country’s special Summer Sale Campaign, aimed at attracting global travellers to the islands’ world-renowned luxury and natural beauty.
The statement adds that Kaif’s appointment is seen as a strategic move by the Maldives to leverage her global appeal and most notably as a recipient of the Forbes Icon of Excellence honour.
“The Maldives represents the pinnacle of luxury and natural beauty, a place where elegance meets tranquillity. I am honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I am excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination,” says Kaif.
According to the statement, the Summer Sale Campaign, now live in key markets including the United Kingdom, Russia & CIS, the DACH region comprising Germany, Austria and Switzerland, Italy, Poland and Spain, besides India, offers exclusive deals across luxury resorts, boutique guesthouses and family-friendly accommodations.
Ibrahim Shiuree
“We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past five consecutive years, especially as we start our Summer Sale push in key markets around the world,” says Ibrahim Shiuree, CEO & MD, Visit Maldives.
"
