In order to highlight the variety of experiences and sights across the Jamaica, a leading tourism destination in the Caribbean, Jamaica Tourist Board has launched a new campaign in partnership with Accenture Song, highlighting experiences such as adventure, music and relaxation.

In a press statement, Jamaica Tourist Board says that the campaign aims to attract travellers by presenting Jamaica’s diverse destinations and activities, emphasising the island’s appeal for all types of visitors.

It adds that the ‘Contrasts Campaign’ invites travellers to explore Jamaica’s different aspects, from mountains to beaches and from adventure to relaxation.

Donovan White

Jamaica says that each part of the campaign highlights contrasts such as lively versus laid-back or adventure versus romance, showing the island’s capacity to meet different needs.

“There are countless reasons to visit Jamaica, whether you’re seeking new experiences or looking to discover something deeper within yourself. Our key pillars remain the same, our people, music, nature, cuisine, culture, and heritage. We are committed to keeping adventure alive through romance, luxury, wellness, and a connection with nature on our island,” says Donovan White, Director of Tourism.

“We are inviting the world to explore all that Jamaica has to offer. Our new campaign celebrates the destination’s diverse and multidimensional appeal. Each focal point highlights a contrast-whether it be mountains versus beaches, adventure versus romance, or lively versus laid-back there truly is something for everyone in Jamaica,” White adds.