Jamaica witnessed an increase of 33.6 pc in Caribbean arrivals in the first quarter
Jamaica Tourist Board (JTB) has announced the launch of its 70 Days of Jamaica Love campaign to mark 70 years of tourism excellence.
In a press statement, JTB says that the campaign is a part of JTB’s broader strategy to boost summer arrivals and tourism spend, targeting key markets like the United States, Canada, the United Kingdom and emerging markets including India and Latin America through a robust multi-platform promotional plan.
Donovan White
“The 70 Days of Jamaica Love campaign is our way of thanking travellers and industry partners who have been part of this incredible journey. By creating these attractive offers, we aim to make summer travel more rewarding while showcasing the very best of Jamaican hospitality,” says Donovan White, Director of Tourism, Jamaica.
According to the statement, more than 50 hotels will offer special discounts, along with deals at popular attractions, restaurants and even on transport and tours, making it a great value for both first-time and repeat visitors.
Jamaica witnessed an increase of 33.6 pc in Caribbean arrivals in the first quarter, receiving approximately 1.58 million visitors between January and April, with projections indicating sustained growth through the summer and winter periods. Tourism earnings are expected to surpass USD 4.3 billion, supported by group travel, cruise tourism, and increasing interest from non-traditional markets.
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