The 5-day-long virtual B2B trade show is scheduled from October 25 – 29, 2021
ITB Asia 2021 opens virtually today with the travel industry in Asia gradually opening and braving new realities in leisure, MICE and corporate travel. The 5-day-long virtual B2B trade show, scheduled from October 25 – 29, 2021, will showcase more than 3,200 travel products to international attendees. Over 900 buyers and 400 sponsors & exhibitors from all over the world are expected to be a part of the trade show to explore business opportunities and connect with travel trade suppliers and partners.
ITB Asia Virtual Conference, from October 26 – 28, will feature a number of key industry speakers who will provide thought-provoking insights and presentations during the event. All attendees can make business appointments from 9 am to 12 am (GMT+8) daily, with some exhibitors taking advantage of the unlimited number of appointments introduced this year. The show will be hosted on– ITB Community in Asia (ITB Community) – the ITB Asia 2021 event also plays host to MICE Show Asia and Travel Tech Asia.
“This year will be the most important ITB Asia show to date. After one and a half years, the tourism industry is showing promising signs of recovery, with testing, safe “travel bubbles” and vaccination campaigns increasingly normalizing travel, but there is still a long way to go to reach pre-pandemic levels. If the pandemic, which caused closed borders, travel restrictions and strict safety measures, has taught us one thing, it’s that our industry must remain flexible and keep re-inventing itself. At ITB Asia Virtual, the industry comes together to establish high-quality networks, conduct business, and share valuable knowledge. What makes this industry so unique is its ability to always turn crises into opportunities and innovations,” says Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of ITB Asia.
