An attraction introduced in Jakarta was Murugan Temple or Shri Sanathana Dharma Aalayam
Ministry of Tourism Indonesia organised a familiarisation trip for Indian travel trade from June 10-15 to promote Indonesia in the Indian market.
In a press statement, Indonesian Tourism Ministry says that five Indian representatives participated in the trip programme.
“The tourist attractions offered by these two destinations are expected to increase the target segments for Indian tourists, particularly the wedding, honeymoon, family, MICE, and luxury segments,” says Ni Made Ayu Marthini, Deputy for Marketing, Ministry of Tourism.
The statement adds that according to a report by McKinsey & Company, a consultancy firm, 28.2 million Indian citizens travelled overseas in 2024 and that number is predicted to jump to 80 million tourists by 2040. Meanwhile, based on data from Central Statistics (BPS) of Indonesia, 710,688 Indian tourists visited Indonesia in 2024, with an average length of stay reaching seven days.
“Indonesia needs to intensify promotion to the Indian market to compete with neighbouring countries, such as Thailand, Singapore, Malaysia and Vietnam. “Fam trip is part of an intensive strategy to promote Indonesia to the Indian market, which has great potential in tourist numbers and quality. We want to strengthen the perception of Indian tourists that Indonesia is not only beautiful but also ready in terms of infrastructure, services, and experiences,” adds Made.
Dedi Ahmad Kurnia, Assistant Deputy for International Tourism Marketing, Ministry of Tourism, added that the fam trip participants explored wedding and honeymoon tourism segments in Bali while enjoying various thematic tourism activities.
“In Bali, they will explore several cultural sites, such as Goa Gajah or the Elephant Cave, try the swing rides, taste coffee at Alas Hanum, enjoy high tea at the iconic Omma Day Club with views of Tegenungan Waterfall, watch Kecak Dance performance in Uluwatu, learn to paint puppets, and make perfume with Avana Creatives,” says Dedi.
The statement adds that the fam trip was also organised to support the Bali & Beyond Travel Fair (BBTF), held from June 11-13 at the Bali International Convention Center (BICC), Nusa Dua, Bali, as the participants of the fam trip were also present as trade buyers at BBTF 2025.
This event was also supported and facilitated by the DKI Jakarta Provincial Tourism and Creative Economy Office, as its commitment to increasing connectivity and developing urban tourism destinations, adds the statement.
According to the statement, another attraction introduced in Jakarta was Murugan Temple or Shri Sanathana Dharma Aalayam. It is the first Hindu temple in Jakarta dedicated to Lord Murugan and a new symbol of spirituality, culture, and diversity in Indonesia. The fam trip participants also tried MRT transportation.
“With the rapid growth of Indian outbound tourists, Indonesia must be more aggressive and relevant in targetting the needs of this market. This fam trip activity is a concrete strategy to strengthen business networks between Indonesian and Indian tourism industry players, and open more opportunities for marketing Indonesia tour packages in the Indian market,” adds Dedi.
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