This region, located in the middle of Pennsylvania, is home to Penn State University’s main campus
The Happy Valley Adventure Bureau (HVAB), the official destination marketing organisation for Centre County, Pennsylvania in the United States of America, has appointed Mumbai-based marketing agency Indiva Marketing to drive leisure visitation, awareness and visibility in India.
In a press statement, Indiva says that it will be responsible for sales and marketing activities, communications and media relations, to position and develop business and media exposure for what is known as Happy Valley, Pennsylvania.
This region, located in the middle of Pennsylvania, is home to Penn State University’s main campus. The population centre of the county, the Centre Region, includes State College Borough and the townships of College, Harris, Patton and Ferguson.
Additional communities include historic Bellefonte and Boalsburg, and the charming towns of Millheim, Aaronsburg, Centre Hall and Philipsburg. Happy Valley’s central location provides convenient access to major cities like New York City, Philadelphia, and Washington, DC.
Fritz Smith
“We are delighted to announce Indiva Marketing as our representative in India to position and promote tourism to Happy Valley. We look forward to welcoming travellers from India to discover our scenic valleys and agricultural corridors, and abundant outdoor recreation in our six state parks and forests, as well as to savour our authentic farm-to-table cuisine. Additionally, we parents of prospective college students seeking a first-class education in the United States to visit Penn State University while on their university tour,” says Fritz Smith, President and CEO of The Happy Valley Adventure Bureau.
“Penn State University’s new Palmer Museum of Art, which is located next to the beautiful Penn State Arboretum, houses an extensive collection spanning ancient ceramics to 20th-century American art. Nearby Beaver Stadium, the second largest stadium in the nation, stands as the spirited home to the Penn State Nittany Lions football team,” adds Smith.
Beate Mauder Kakkar
Smith adds that Discovery Space offers a plethora of interactive exhibits geared towards children’s science exploration. Nature enthusiasts can also explore scenic hiking and biking trails weaving through Rothrock State Forest to the south or explore underground wonders at the two Pennsylvania show caves located in Centre County, with a third just over the Centre County border. Numerous golf course and some of the finest fly fishing in America provide relaxing outdoor-centred activities.
“In a move towards combining urban stays with nature experiences and an interest in fly-drive programs, we are confident that initiatives for The Happy Valley Adventure Bureau will lead to great success and a growing number of visitors. We are thrilled to position this new destination to our trade and media partners,” says Beate Mauder Kakkar, Managing Director of Indiva Marketing.
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