The Asia Pacific region, which was the last in the world to see a revival of tourism in the post-pandemic period is driving growth in tourism, at global level and more specifically in Asia and Oceania regions.

These are some of the key findings of a report released by travel intelligence firm ForwardKeys at the 24^th Global Summit of World Travel and Tourism Council (WTTC), which is currently underway at Perth in Australia.

Olivier Ponti

ForwardKeys says that while the region still lags pre-pandemic levels, the current pace of year-on-year growth signals continued recovery and highlights the pent-up demand for travel within APAC. This positive trend is set to continue through the end of the year, with double-digit growth in arrivals to China, Malaysia, Japan, Thailand and Indonesia fuelling a projected 19 pc overall increase. It adds that Oceania has seen a 10 pc upswing, with arrivals to New Zealand and Australia being key drivers.

It adds that Australia is experiencing a significant increase in arrivals from the United States, with bookings from US families (3-5 people) rising by 43 pc. This is a positive sign for the Australian economy, as families typically spend more during their trips. Additionally, continued growth from China, projected at 25 pc through the end of 2024, further bolsters this upward trend.

It further adds that a key factor in Australia’s tourism boom is the expansion of air connectivity, with airlines increasing international capacity by 8 pc for the latter part of 2024. This growth is particularly notable from regional hubs such as Thailand, Japan, Hong Kong, Vietnam, China and Singapore.

The statement adds that Australia’s tourism sees significant seasonal variations. While the end-of-year holidays peak, the winter months experience a notable decline in tourist activity, contrasting with Japan’s steady flow of visitors year-round.

It adds that New Zealand, also sees a marked peak season during the end-of-year holidays, but it faces an even sharper decline in winter months.

Julia Simpson

“Destinations like Australia and New Zealand, with a distinct peak season, face the challenge of balancing demand throughout the year. Effective data-driven strategies are crucial for mitigating the negative impacts of seasonal fluctuations, such as overcrowding during peak periods and underutilised resources during the off-season. By diversifying source markets and promoting year-round attractions, destinations can ensure long-term, sustainable growth,” says Olivier Ponti, Director, Intelligence & Marketing, ForwardKeys.

“The region has an unparalleled opportunity to grow its travel and tourism sector in a way that not only drives economic growth but sets the standard for sustainability. This year, we expect travel and tourism’s contribution to the region’s economy to reach USD 3.22 trillion. By the end of this year, we also predict that almost USD 191 million people across the region will work in travel and tourism,” says Julia Simpson, President & CEO, WTTC.