The World Travel & Tourism Council (WTTC) has launched its landmark report on indigenous tourism across the world at the ongoing Global Summit at Perth in Western Australia. The report highlights the growing momentum of indigenous tourism and its contribution in driving economic growth, particularly in remote regions. It also emphasises the impact of indigenous tourism on cultural preservation and community empowerment.

Julia Simpson

“Indigenous tourism is not only about showcasing rich cultural traditions; it is about empowering communities, creating sustainable jobs, and ensuring that Indigenous people are in control of their own stories and economic futures,” Julia Simpson, President & CEO, WTTC, said at the global summit in Perth.

In a press statement, WTTC says it showcased the importance of this sector in driving economic growth, by creating job opportunities in remote areas, and providing visitors a chance to experience the culture and heritage of these communities in a protected environment. The report notes that the global indigenous tourism market is projected to grow at a CAGR of 4.1 pc over the next decade, reaching USD 67 billion.

“This report demonstrates the immense potential of Indigenous tourism to drive economic growth, particularly in remote regions, while preserving invaluable cultural heritage. As global demand for authentic experiences continues to rise, it is crucial that we support Indigenous businesses and ensure they have access to the resources and funding needed to thrive,” Simpson added.

In Australia, over 1.4 million international visitors participated in indigenous tourism experiences in 2019, reflecting a 6 pc annual growth since 2010. In collaboration with the Western Australia Indigenous Tourism Operators Council (WAITOC), Western Australia has launched the ‘Jina’ action plan to promote the ongoing development of indigenous tourism and increase Aboriginal participation in the industry.

Robert Taylor

“Western Australia is well on its way to becoming the premier destination for authentic Aboriginal experiences in the country. Our Camping with Custodians is just one example of the continued growth of Aboriginal tourism in Western Australia.  This Australian-first program develops high quality campgrounds on Aboriginal lands,” Robert Taylor, CEO of Western Australia Indigenous Tourism Operators Council (WAITOC) said on the occasion.

“In May, we celebrated the launch of the seventh site. Located in Lombadina, on the Dampier Peninsula north of Broome, these campgrounds are owned and operated by the respective Aboriginal community, bringing funding and employment opportunities. We are also seeing a strong growth in product offerings, including several women-only experiences,” he added.

The statement also mentions findings from another report, Supporting Global Indigenous Tourism which highlights the role of indigenous tourism in preserving culture by citing example of the Sámi people of Northern Europe, who have developed certification marks such as “Sámi Duodji” to protect their rich traditions and the invention of the Kipi robot in Peru which helps preserve endangered languages like Kukama, spoken by just 2,000 people. Sustainability is another key focus highlighted by the WTTC.

Despite the sector’s growth, many tour operators struggle to secure funding. Initiatives like Canada’s Indigenous Tourism Destination Fund (ITDF) aim to raise CAD 2.6 billion (USD 1.9 billion) by 2030, facilitating the creation of 800 new indigenous businesses and over 21,000 jobs.