Travel representation and marketing firm Global Destination has adopted a new brand identity that the company says reflects its transformation and a forward looking approach.

Global Destinations, a leading travel representation and marketing firm in India, has unveiled a new brand identity with the reveal of its new logo. In a press statement, the company says that the new brand identity exemplifies the renewed sense of commitment, new energy, and enthusiasm of all its employees, indicative of the company’s progression in this new age of travel.

The statement adds that even though the last two years have had a significant impact on the travel industry, Global Destinations demonstrated exceptional agility and adaptability in the recovery and transformation of its business following the pandemic. To keep pace with the changing environment, the new logo provides a dynamic, strong, and impactful identity that is futuristic and young. It marks a major milestone in the evolution of Global Destinations as it continues to reinvent itself, taking a fresh and forward-looking approach to the market.

The company says that its new brand logo is inspired by the belief in a youthful, enthusiastic, and trust-worthy organisation. The design is intended to be clean and symmetrical with a simple yet recallable visual representation of two multi-hued swirls depicting the globe, nearly traversing to reflect global travel connections, adds the company in the press statement.

It says that the colours of the logo illustrate profound metaphors, while green represents growth and harmony, blue reflects a sense of security while showing brand loyalty, reliability and professionalism. Yellow on the other hand represents positivity, energy and youthfulness. The logo accentuates the Global Destinations brand name while adding a pictorial reminder to encourage brand recall.

“Our business has dramatically transformed over the past two years owing to the pandemic. This is a special year for us, as Global Destinations is all set to complete a decade and a half in the industry. The year has started on a high note, with many new products joining hands with us to explore and expand their reach in the Indian market.” He further stated, “To keep up with the ever-changing market dynamics, we decided to refresh our Global Destinations logo with a younger, stronger, and more impactful identity. The rebranding marks a new beginning with a strategy focused on growth and expansion. Our dynamic new logo signifies our robust and versatile personality as we transform consistently to adapt to the rapidly changing industry requirements and reaffirm our continued commitment to our partners,” says Pranav Kapadia, Founder, Global Destinations.