Global Destinations, a leading destination marketing company, has announced a strategic collaboration with Sapporo City and Japanese airline All Nippon Airways (ANA) to position Sapporo in Hokkaido, as an attractive destination for Indian tourists.

In a press statement, Global Destinations says that this partnership leverages ANA’s extensive flight network, connecting Indian travellers to Japan and Global Destinations’ expertise in destination marketing to increase awareness of Sapporo’s natural beauty and cultural richness.

Located in northern Japan, Sapporo, the capital of Hokkaido, is renowned for its unspoiled landscapes, vibrant culture, and globally celebrated winter events, including the famous Sapporo Snow Festival.

Sapporo is also famed for its snow festival (Photo: Sapporo City)

The collaboration seeks to highlight these unique experiences, aiming to attract more Indian visitors drawn to Japan’s mix of traditional and modern attractions, says the statement.

“Sapporo is proud to collaborate with All Nippon Airways and Global Destinations to showcase the beauty and culture of our city to the Indian market. We look forward to sharing Sapporo’s magnificent nature, beautiful four colourful seasons, and delicious food and unique cultures with Indian travellers. This partnership is an important step in building a strong relationship between our city and the growing number of Indian tourists visiting Japan,” says Tomonori Aoyama, Director General for Tourism and MICE Promotion Department of Sapporo City.

“We are thrilled to collaborate with Sapporo City, Global Destinations to promote Sapporo as a premier travel destination for Indian tourists. Japan is seeing tremendous growth in interest from India and we believe Sapporo, with its natural beauty and cultural richness, will resonate strongly with Indian travellers. ANA is committed to providing exceptional service and seamless connections between India and Japan, ensuring that travellers experience Japanese hospitality from the moment they board our flights,” says Shigeru Ishimoto, General Manager, ANA Mumbai.

Pranav Kapadia, Founder of Global Destinations, expressed excitement about introducing Indian tourists to Sapporo’s hidden gems, from its snow-capped mountains to its culinary experiences.

Pranav Kapadia

“Sapporo is a hidden gem that we are eager to bring to the forefront for Indian travellers. From its snow-capped mountains to its rich culinary offerings, Sapporo has something for everyone. With All Nippon Airways’ impeccable service and connectivity, and Global Destinations’ expertise in curating memorable experiences, we are confident this partnership will significantly enhance the appeal of Sapporo for the Indian market,” says Kapadia.

The statement adds that this partnership includes a series of promotional activities such as travel trade networking, social media campaigns, and webinars.

It adds that a big-budget Bollywood film, produced by Aamir Khan Productions and set for a 2025 release, will feature Sapporo’s stunning landscapes, further boosting its profile among Indian audiences.

Japan’s blend of historic temples, advanced shopping districts, and scenic locales has made it an increasingly popular destination for Indian tourists.

As the Indian outbound market grows, this collaboration offers Japanese tourism a strong foothold in a burgeoning market, positioning Sapporo as a must-visit destination in Japan.