The German National Tourist Office India recently concluded a series of high-profile events for travel agents in Delhi, Hyderabad, Bengaluru and Mumbai, aimed at showcasing Germany’s diverse offerings and insights on how travel agents and their clients can benefit from visiting Germany.

In a press statement, German National Tourist Office states that the roadshows were attended by over 120 agents and industry stakeholders and their German counterparts including Baden-Baden Tourism Board, Visit Berlin, Frankfurt Airport, Lufthansa Group and Rail Europe amongst others, engaging in fruitful discussions regarding their respective destinations and products.

GNTO  states that the roadshows were attended by over 120 agents and industry stakeholders and their German counterparts

The statement adds that the flow of travellers from India to Germany has been growing steadily for many years, Indian guests generated 826,000 overnight stays in hotels and guesthouses in 2023, an increase of 33 pc compared to 2022.

Romit Theophilus

“Germany’s popularity as a travel destination in India continues to grow, and we’re thrilled to see increased interest from Indian travellers,” says Romit Theophilus, Director of Marketing & Sales, GNTO India. 

“Our events with partners are aimed to educate agents on Germany’s unique offerings, making it an affordable and accessible destination for Indian travellers,” he adds.

After the success of these roadshows, the German National Tourist Office India is set to host the next set of events in the month of later this month in Jaipur and Coimbatore respectively, in collaboration with German flag carrier Lufthansa Group.