In order to attract greater footfall of world visitors, Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism Abu Dhabi, has announced collaboration with Hollywood couple Elsa Pataky and Chris Hemsworth to showcase Abu Dhabi’s diverse offerings through a two-year partnership.

In a press statement, DCT says that the collaboration was announced via a campaign film featuring the couple humorously dreaming of an ideal getaway to Abu Dhabi.

The film emphasises the theme Could Use A Vacation Right Now, resonating with viewers worldwide and showcases Abu Dhabi as an escape from daily routines.

The campaign film, produced by Abu Dhabi’s Department of Culture and Tourism

DCT says that Pataky and Hemsworth praised Abu Dhabi as an ideal destination for family holidays, highlighting its range of activities from theme parks to cultural experiences and desert excursions.

The campaign film, produced by Abu Dhabi’s Department of Culture and Tourism, promotes the area’s unique offerings, from desert dune adventures and surfing at Surf Abu Dhabi to cultural experiences at Louvre Abu Dhabi, all wrapped in Emirati hospitality.

“When it comes to family holidays, Abu Dhabi has it all. Whether it is for us as a couple or a family, every day here is a new adventure, there is something for each one of us to enjoy and discover. My kids have fallen in love with Abu Dhabi, as it gives them a playground for all the things they want to do. Whether it’s theme parks with exciting roller coasters, dune bashing and horse riding in the desert to catching the best wave, Abu Dhabi has it all and is now our must-do holiday spot,” says Pataky.

“We are thrilled to partner with Experience Abu Dhabi. Abu Dhabi’s got everything we love all in one place. The adventures have left us with amazing memories that will last a lifetime, you can tell how special it was since the kids didn’t want to leave. We have loved everything about the culture, the people and the experiences. It is a place where we can unwind, and relax, with the feeling of being at home. We have travelled the world, but Abu Dhabi has captured our hearts. We are already planning for our next trip!” says Hemsworth.

Nouf Mohamed Al-Boushelaibi

“We are incredibly passionate about sharing Abu Dhabi with the world and are proud to have Elsa and Chris partnering with us. Their dynamic energy and love for discovery highlights everything Abu Dhabi has to offer from inspiring cultural experiences to adventures, creating meaningful and lasting memories, all at their own pace,” says Nouf Mohamed Al-Boushelaibi, Executive Director of Strategic Marketing and Communications at DCT Abu Dhabi.