El Kady said that fam trips, press trips and working with influencers are also part of the campaign as the authority is investing in the tourism infrastructure
Egypt has ambitious plans for sustainable growth by investing heavily to improve its infrastructure and develop new tourism areas, according to CEO of the Egyptian Tourism Promotion Board (ETPB) Amr el-Kady.
The CEO of the ETPB referred to the setting up an incentive programme for airlines and financially supporting every airline flying to an Egyptian airport, noting that if tour operators include Egypt in their marketing campaigns, then the Egyptian side would take over part of the costs, El Kady was quoted by Egyptian media as saying.
El Kady said that fam trips, press trips and working with influencers are also part of the campaign as the authority is investing in the tourism infrastructure.
He also highlighted expansion of the road and motorway network and the establishment of tracks for high-speed trains to connect the Nile region and the Red Sea with the Mediterranean, adding that construction works should be completed within the upcoming three years, underlining investments in renewable energies.
The official said holidaymakers would be able to travel much faster, for example, to the pyramids of Giza, saying that a lot of money is being directed to the infrastructure sector in Egypt as the high-speed trains alone cost USD 1 billion. El Kady highlighted importance of focusing more on medical, religious and ecotourism.
