Dubai launches campaign with Saif Ali Khan & Sara Ali Khan

'Dubai, A Whole New You' showcases father-daughter duo exploring a family-friendly destination
2024-07-12
/
/ New Delhi
Dubai launches campaign with Saif Ali Khan & Sara Ali Khan

The campaign video showcases noted Indian actor Saif Ali Khan and his daughter Sara Ali Khan

‘Dubai, A Whole New You’, the latest campaign by the Dubai Department of Economy and Tourism features Indian actors Sara Ali Khan and her father and renowned actor Saif Ali Khan exploring and bonding over the attractions of Dubai.
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Dubai Department of Economy and Tourism (DET) has launched its latest campaign, Dubai, A Whole New You

According to a press statement by the DET, the campaign video showcases noted Indian actor Saif Ali Khan and his daughter Sara Ali Khan, who is also an actor, enjoying a trip through Dubai while the experiences strengthen their father-daughter bond.

DET says the campaign video showcases their dynamic relationship blossoming further, against the backdrop of Dubai’s vibrant landscape. 

The department says that as two of the Indian film industry’s most beloved actors, both share a dynamic relationship, marked by openness, candour and playful banter against the fitting backdrop of Dubai’s spectacular offerings. 

DET says the campaign embarks on a virtual journey through some of Dubai’s most-loved sights and sounds. The duo gets competitive at the Real Madrid World theme park, setting the tone for new adventures that Dubai offers. 

The father-daughter duo are shown to take a break from their everyday hustle to reconnect as a family

The statement adds that with Saif taking the lead, they cruise through the waters in a swanky Jet Car, dining at hotspots such as Krasota, a unqiue restaurant where every course is themed with an immersive 360 experience, and more as they discover ‘A Whole New You’ in each other.

DET says that the video aims to portray that despite representing two different generations, their worlds collide in more ways than one within the charms of Dubai. 

It says that drawing from family holidays, the essence of Dubai, A Whole New You is of bringing families together to unwind and re-bond in Dubai. 

Through unique adventures and experiences, the father-daughter duo are shown to take a break from their everyday hustle to reconnect as a family, coming together to tick off items on their Dubai bucket list and revelling in all that the city has to offer. The campaign video is a showcase of how Indian families can also foster stronger connections with each other when travelling.  

Bader Ali Habib

Bader Ali Habib

“As we launch our new campaign, our steadfast focus remains on enriching Dubai’s tourism offerings for Indian families. Dubai offers an array of captivating experiences spanning art, culture, adventure, gastronomy, as well as retail and outdoor attractions that are second to none,” says Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism.

“Through this campaign, we reaffirm our commitment to setting global benchmarks in tourism, inviting families across the country to create their own cherished moments in the heart of this vibrant destination,” Habib adds.

“It has been an absolute honour to collaborate with the Dubai Department of Economy and Tourism for their inspiring campaign, Dubai, A Whole New You. Watching Sara grow beyond a daughter into a co-artist, and now working with her, has been a special experience,” says Saif Ali Khan.

“Our busy schedules often leave us with limited occasions to explore and enjoy activities together, so to see Dubai through her eyes was terrific. It was a great opportunity for us to truly soak in the best of Dubai, experience its incredible offerings, and spend quality time together,” he adds.

“It was amazing to discover Dubai through my abba’s eyes, and of course to take him to cute, Instagrammable spots. I love family vacations, and this one was particularly special as it allowed me to hang out with my dad and take him on fun adventures. I love setting off on short getaways from India, and Dubai has something new and interesting to offer every time I visit, creating memories that will last a lifetime,” says Sara Ali Khan.

DET adds that Dubai’s proximity to major hubs in India and seamless connectivity makes it an ideal destination for family travel, short haul vacations and stopover travel. 

The campaign showcases a broad spectrum of activities that promise to appeal to visitors across all age groups, from young couples to kids and parents, making it an exciting travel destination all through the year.

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