Visit Dubai says that Beautiful Destinations Academy in Dubai will set a new global benchmark for quality in travel content creation
The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) has announced that it has launched the Beautiful Destinations Academy, in partnership with Beautiful Destinations.
In a statement, Visit Dubai says that Beautiful Destinations Academy in Dubai will set a new global benchmark for quality in travel content creation. By introducing formal standards tailored to digital creators working within the tourism sector.
Jeremy Jauncey
“The launch of this innovative programme with Beautiful Destinations is a testament to our commitment to fostering creativity, innovation, and excellence in the tourism sector. By providing a dedicated space for content creators, we aim to amplify Dubai’s global appeal and further solidify our position as the best city to visit, live, and work in. This aligns perfectly with the goals of the Dubai Economic Agenda, D33, and our vision to make Dubai a leading global city for business and leisure. Thanks to a diverse range of offerings and experiences, Dubai provides an unrivalled platform for capturing creative, engaging content, and we look forward to working with Beautiful Destinations and content creators from around the world to amplify their storytelling globally,” says Jeremy Jauncey, CEO and Founder, Beautiful Destinations.
“The travel industry is experiencing a fundamental shift in how destinations attract visitors. Leading research shows that 76 pc of travel decisions are now influenced by social media content, yet only 24 pc of tourism and hospitality brands have in-house teams capable of creating the calibre of content that drives engagement. The Beautiful Destinations Academy, directly addresses this gap by cultivating a new generation of specialised talent,” he adds.
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The statement adds that the curriculum is designed to develop both creative and commercial skills combining technical proficiency with marketing principles and includes Mastery of audio-visual content creation across multiple platforms, cinematography, shots and movement including sequences and transitions, all aspects of post-production from editing and grading, to narrative, music and sound design.
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According to the statement, students will also be taught about emerging technologies and VFX including AI-assisted content creation and CGI and tourism industry knowledge and destination marketing principles.
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