As tourism revival picks pace and with the onset of the summer season, the peak travel season for many markets, notably Europe, Middle East and the Americas, Disneyland Paris is set to open a unique facility that is set to lure not only the millennials but other visitors also.
Disneyland Paris, also known as Euro Disney, says it will open the Marvel Avengers Campus on July 20 in order to allow the visitors to take an active role alongside Earth’s Mightiest Heroes and live out their own heroic story.
“The Marvel Avengers Campus is an entirely reimagined universe dedicated to discovering, recruiting and training the next generation of Heroes, right here, right now in Disneyland Paris. Everyone is invited to join the action – teaming up with the Avengers and their allies throughout the land; slinging webs like Spider-Man; flying into space with Iron Man and Captain Marvel; and suiting up and re-fueling in true Super Hero fashion,’’ it says in a press statement.
The campus is being opened as part of the 30th anniversary celebrations of the theme park which was the first and so far only Disneyland in Europe. The park says that the Marvel Avengers Campus is the next key milestone in Walt Disney Studios Park multi-year transformation plan and represents the Resort’s next level of exceptional guest experiences. ‘‘With Marvel Avengers Campus and Disney Hotel New York, the Art of Marvel, Disneyland Paris is poised to be the ultimate destination for Marvel fans to live an immersive experience among their favourite SuperHeroes,’’ it says.
Tony Stark’s creation
The Avengers Campus has been created by Tony Stark himself to discover, recruit and train the next generation of SuperHeroes. For the first time, recruits will be able to take an active role alongside the Avengers.
To fulfill this promise, Walt Disney Imagineering teams in Paris and around the world have worked alongside teams that brought the Avengers films, television series and comics to life, adds the press release. ‘‘Together, they have designed and created a brand-new place in the Marvel multiverse that champions the inner SuperHero that lives in all of us. In fact, regardless of whether they are long-standing Marvel fans or come new to the Super Hero world once they enter Avengers Campus, they all become recruits, ready to take the next step in their heroic journey,’’ it adds.
To complete the experience, visitors will be able to gear up like some of their favourite SuperHeroes with an unique shopping experience and several special themed restaurants like PYM Kitchen and Stark Factory have been set up.
Meeting & living like the SuperHeroes
Visitors can also experience the thrill of the opportunity to meet Spider-Man, Iron Man or Captain Marvel in a new dedicated building unique to Avengers Campus in Disneyland Paris, the Training Centre. For the first time in a Disney Park, a dynamic “freeze frame” video sequence, created by Disney PhotoPass with 27 cameras all around the action, can capture these meetings with Captain Marvel or Iron Man and turn them into unforgettable moments. These special encounters will be available for booking through the Disneyland Paris mobile app.
F.R.I.D.A.Y., the famous artificial intelligence algorithm designed by Tony Stark himself will be watching out and interacting with the Earth’s Mightiest Super Heroes. Uploaded to the building façade of the Avengers Headquarters, the algorithm will also welcome recruits to the Campus, monitor it for threats, and signal the arrivals and departures of Avengers.
Exclusive to Disneyland Paris, Avengers Assemble: Flight Force is every SuperHero fan and thrill seekers’ dream come true. On this high-speed rollercoaster, recruits will team up with none other than Captain Marvel herself and the one and only Iron Man.
Recruits will be briefed by Iron Man himself, equipped with a brand-new Mark 80 armour exclusively designed for his missions at Avengers Campus. With no time to waste, they will have the opportunity to team up with the two Avengers on a high-speed mission. They will embark and fly up through space in a vehicle that Stark has equipped with a homing device, to lure the threat away from planet Earth.
To be able to take the ride, all visitors need to be at least 120 cm tall, says the press release. Disneyland Paris says that it is training over 450 support staff who will operate Marvel Avengers Campus.