India is an important source market for Jordan, consistently ranking among top five markets
In line with its aim to promote and cement its position in India, Abed Al Razzaq Arabiyat, the Managing Director of the Jordan Tourism Board, who was in India recently, unveiled Jordan’s ambitious tourism vision for 2025.
Arabiyat was in India along with Minister of Tourism and Antiquities of Jordan Makram Al Queisi to attend the UNESCO World Heritage Committee meeting in New Delhi.
According to a press statement by the Jordan Tourism Board (JTB), this visit underscored Jordan’s dedication to strengthening cultural ties and fostering strategic partnerships with India, a ‘vital ally’ in promoting mutual prosperity through tourism.
Abed Al Razzaq Arabiyat
“India is an important source market for Jordan, consistently ranking among our top five markets. The deep cultural connections and the increasing number of Indian travellers exploring our historic and scenic destinations reinforce our commitment to enhancing travel experiences and promoting mutual growth,” says Arabiyat.
“We also appreciate the efforts of Think Strawberries, our representatives in India for supporting our shared goals towards making Jordan an ideal destination for high-value Indian travellers,” he adds.
JTB says that the minister’s presence marks a historic moment as efforts are made to formalise Umm el-Jimal as Jordan’s seventh UNESCO World Heritage site. It adds that the significant milestone will further enrich Jordan’s cultural landscape and bolster its global reputation as a guardian of ancient civilisations, JTB says.
“Petra, an ancient city carved into red sandstone cliffs, stands as a testament to the ingenuity and artistry of the Nabateans. Recognised as one of the New Seven Wonders of the World, Petra is a must-visit for history enthusiasts and adventurers alike,” says Arabiyat.
“Another gem is the Dead Sea, the lowest point on the Earth, where visitors can float effortlessly on the mineral-rich waters renowned for their therapeutic properties. The surrounding landscape, with its dramatic salt formations and rugged mountains, offers a surreal and tranquil escape from the hustle and bustle of everyday life,” he adds.
JTB says that Jordan’s commitment to preserving its cultural heritage is evident in the array of UNESCO World Heritage sites, which, in addition to Petra, include Quseir Amra, Um er-Rasas and the Baptism Site of Jesus Christ.
Each site provides a unique glimpse into Jordan’s historical and religious significance, attracting pilgrims and history buffs from around the world.
“Jordan’s capital, Amman, offers a vibrant blend of ancient and modern attractions. The city’s bustling markets, historic Roman Theatre, and the Citadel provide a rich tapestry of cultural experiences,” Arabiyat adds.
Jordan’s Vision 2025 focusses on five strategic pillars designed to position Jordan as a premier global destination. A key pillar is the Meetings, Incentives, Conferences, and Exhibitions (MICE) Tourism.
To promote travel from India to Jordan, a number of measures have been taken by JTB
“Jordan offers a unique combination of modern infrastructure and historical charm, making it an ideal venue for international conferences and corporate events,” says Arabiyat.
Munnmunn Marwah
Another key element for promotion of Jordan is destination wedding, he says. “Iconic sites like Petra and the scenic landscapes of Wadi Rum provide a stunning backdrop for luxury weddings, blending cultural richness with unparalleled natural beauty. Jordan hosted several Indian Weddings and is ready to host several more in 2025,” says Munnmunn Marwah, COO, Think Strawberries.
Beyond MICE and destination weddings, Jordan is also banking on luxury tourism. “Jordan is a hub of exotic and luxurious properties. The experience offered stands as a testimony to our hospitality,” adds Arabiyat.
The other two pillars are adventure tourism and film tourism, says JTB. “For adventure enthusiasts, Jordan offers thrilling experiences ranging from desert safaris in Wadi Rum to diving in the crystal-clear waters of the Red Sea. Cameras love Jordan! The cinematic appeal of the destination not only enhances the screenplay but also subtly highlights the extra dramatic effect that is needed,” adds Arabiyat.
To promote travel from India to Jordan, a number of measures have been taken by JTB. “We have streamlined the visa process, enabling Indian visitors to quickly obtain their visas online or upon arrival. This initiative reflects Jordan’s commitment to strengthening ties with India and ensuring a seamless experience for all visitors, whether they are here for leisure, business, or cultural exploration,” Arabiyat says.
Another major push is to promote direct connectivity as currently, Indian travellers face layovers which Jordan seeks to alleviate with direct routes. Arabiyat emphasises the need for this improvement, noting that direct connectivity will cater to Indian tourists’ preferences for convenience.
To address current travel challenges, Royal Jordanian is set to launch direct flights in 2025, aiming to reduce travel time and simplify connections with India. Additionally, Jordan is engaging with key stakeholders and travel agencies to refine its market approach and enhance its appeal.
JTB says that to further boost tourism marketing, Jordan is set to launch an advanced AI-driven application named Jordan Gate. This innovative super app integrates various functionalities into one platform and features a cutting-edge AI system designed to offer personalised interactions with tourists.
“With Jordan Gate, we are not only improving how we communicate with potential travellers but also setting a new standard in tourism marketing,” says Arabiyat.
“Our AI system will provide tailored recommendations, generate content, and facilitate real-time, personalised conversations. We are excited about this technology as it positions Jordan among the first tourism boards globally to leverage such advancements,” he adds.
JTB says that the launch of Jordan Gate is anticipated within the next two months and is expected to revolutionise how Jordan engages with the global tourism market.
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