The partnership aims to enhance awareness of Czechia as a premier destination in the Indian outbound tourism market
Czech Tourism has appointed VFS Global, as its destination representation partner in India to showcase Czechia’s diverse travel experiences and
Jana Štumpová Konicarová
unique attractions.
In a press statement, VFS Global says that the partnership aims to drive marketing, public relations and trade engagement efforts to boost visitor numbers and enhance overall awareness of Czechia as a premier destination in the Indian outbound tourism market.
“We are excited to continue our long-standing partnership with VFS Global to promote Czechia’s rich cultural and natural attractions to travellers from India. In 2024, Czechia welcomed over 80,000 Indian visitors, reflecting a growing interest in our vibrant cities, historic landmarks and serene countryside. Through this partnership, we aim to inspire even more travellers to explore and create lasting memories in one of Europe’s most captivating destinations,” says Jana Štumpová Konicarová, Marketing Director and Director of Foreign Offices, Czech Tourism.
Barbara Andelová
“Partnering with VFS Global presents a tremendous opportunity to amplify Czechia’s presence in India. With a strategic focus on PR and marketing initiatives, our goal is to showcase Czechia’s deep-rooted heritage, diverse landscapes and unique travel experiences to a broader audience. Through this collaboration, we look forward to building stronger connections with the travel trade and media fraternity, inspiring more visitors to discover the charm of our country,” adds Barbara Andelová, International Marketing Manager – New Markets, Czech Tourism.
G B Srithar
The statement adds that with this strategic collaboration, Czech Tourism and VFS Global are poised to elevate Czechia’s presence on the global tourism map, inspiring more travellers to explore the country’s extraordinary beauty and cultural richness.
“We are happy to partner with Czech Tourism to promote its diverse and exciting offerings to Indian travellers. In line with our destination promotional approach of powering tourism happiness, this collaboration will enable us to bring Indian visitors to have fun and discovery in Czechia. With Indian travellers becoming more discerning in their travel needs seeking rich gastronomy, immersive heritage and authentic local experiences, they will find Czechia a very appealing destination. At VFS Global, we are delighted to foster a long-term partnership, building on our strong travel trade partner-friendships across India,” G B Srithar, Global Head of Tourism Services, VFS Global.
"
