Cunard, which is part of Carnival Corporation, the largest cruise operator in the world (Photo: Cunard)
British Shipping and Cruise Company, Cunard reported record-breaking bookings in 2024, following the launch of its highly anticipated ship Queen Anne in May 2024.
In a press statement, Cunard, which is part of Carnival Corporation, the largest cruise operator in the world, states that from January to October of this year, Cunard recorded 73,000 additional reservations compared to the same period in 2023, representing a 23 pc year-on-year increase.
The statement highlights that the number of travellers booked between January 1 and October 31 this year is the highest on record for any equivalent period for Cunard. The company credits this surge to the launch of its newest ship, Queen Anne, as well as the introduction of three new cruise programmes for 2024. Additionally, the introduction of winter 2026 and summer 2026 itineraries in March, followed by the winter 2027 programme in October, has further fuelled demand.
Katie McAlister
“As we look ahead to 2025, we are proud to report record-breaking bookings that demonstrate the continued strength of Cunard’s commercial performance. As an iconic British brand with growing international appeal, Cunard continues to attract travellers from across the globe who are drawn to the timeless elegance and modern luxury we provide. The launch of Queen Anne has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests. These results are a testament to the hard work of our teams and partners worldwide, who ensure Cunard remains at the forefront of luxury travel,” says Katie McAlister, President, Cunard.
More than half of the bookings during this period originated from outside the United Kingdom as international markets displayed a spiked interest owing to targeted marketing campaigns, increasing guest bookings by 22 pc over the past year.
The statement adds that UK and North American markets contributed significantly to this success, with a 24 pc increase in travellers booking from the UK and 29 pc more from North America compared to 2023.
In addition to international growth, Cunard continues to attract both new and returning travellers. From January 1 to October 31, the brand saw a 49 pc rise in first-time passengers choosing to sail with Cunard compared to the same period in 2023.
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