CoStar attributed the rise to the concentrated demand driven by Carnival, which continues to be a major economic catalyst for the city’s hospitality sector
In a record-breaking month for Rio de Janeiro’s hospitality sector, hotel industry posted its highest-ever Revenue Per Available Room (RevPAR), driven by the Brazilian city’s world-famous Carnival celebrations. The festivities drew massive crowds and boosted hotel performance across the board, says CoStar, a hospitality analytics firm.
According to a press statement, the city’s occupancy rate rose by 17.6 pc year-on-year, reaching 80.6 pc, while the Average Daily Rate (ADR) increased by 86.1 pc to USD 245.44.
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It adds that this surge led to a 118.9 pc jump in RevPAR, which stood at USD 197.81 setting a new monthly record. The only higher ADR recorded in Rio was during the 2016 Summer Olympics.
The statement adds that the carnival 2025, held from February 28, to March 8, significantly boosted performance metrics. The highest occupancy rate during the event was 92.4 pc, recorded on March 2, when RevPAR peaked at USD 451.34. The highest ADR of USD 490.35 was posted on March 3.
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It adds that throughout the month, ADR remained above USD 200 and occupancy levels stayed over 70 pc, dipping only once on March 30, to 67.4 pc.
CoStar attributed the rise to the concentrated demand driven by Carnival, which continues to be a major economic catalyst for the city’s hospitality sector.
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