Wego and BTEA are working closely to attract more travellers to the country in line with the Government’s strategy for 2026
As part of the government’s drive to revive tourism, especially inbound tourism, the tiny GCC nation of Bahrain is all set to launch an aggressive marketing campaign. In order to drive inbound tourism, Bahrain Tourism and Exhibitions Authority (BTEA) has joined hands with Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), to launch a campaign.
According to a press release, Bahrain saw signs of recovery in the second half of 2021, which was impacted by the opening of King Fahad causeway. Wego and BTEA are working closely to attract more travellers to the country in line with the Government’s strategy for 2026 which aims to bring over 14.1 million tourists, says the release.
The campaign will shed light on the things to do in the country for all types of travelers including solos, couples, and families as well as the key destinations to explore. It will be promoted on all Wego’s marketing channels and aims to convert searches to bookings.
“The launch of our partnership with Wego reinstates our drive to increase international footfall into the Kingdom and it comes at the right time as the island is filled with fantastic events and activities for tourists to enjoy,” says Nasser Qaedi, CEO of the Bahrain Tourism and Exhibitions Authority.
“We continue to partner with tourism boards to promote tourism recovery and attract more travelers to the destinations in the new norm in 2022. We’re proud to collaborate with Bahrain Tourism and Exhibitions Authority. This partnership further strengthens our commitment to our customers to offer them the best destinations to visit,” comments Mamoun Hmedan, chief commercial officer and Managing Director, MENA and India, Wego.
Incidentally, Bahrain is eyeing the lucrative Indian outbound travel market to kickstart a strong recovery and has planned numerous activities and engagements in the Indian market.
