Baheej, an asset development and destination management firm established to transform destinations across the Kingdom of Saudi Arabia, has announced its first destination, Yanbu City in the Al Madinah Province of western Saudi Arabia.

Baheej Tourism Development Company has announced its platinum sponsorship for the upcoming Future Hospitality Summit 2024 that will be held from April 29 to May 1 at Riyadh Mandarin Oriental Al Faisaliah in Saudi Arabian capital.

According to a press statement issued by Baheej, a joint venture between Asfar, an investment company owned by Saudi Arabian sovereign fund Public Investment Fund, and the alliance between AWN Enterprises and Tamimi Group, a private joint venture, the sponsorship will put the spotlight of FHS 2024 on Baheej’s first destination in Yanbu and the signing of strategic agreements with various partners.

The statement adds that under the theme Invest in Tomorrow: Today. Together, the Future Hospitality Summit (FHS) will also see Baheej actively engage in panel discussions, addressing essential topics focused on hospitality investment, sustainable development, and human capital. The primary focus will be advancing the quality of life and tourism in coastal destinations, perfectly aligning with the objectives outlined in Saudi Vision 2030.

“As a diversified development and destination management firm, Baheej is dedicated to bridging the gaps within the communities it develops across Saudi Arabia, fostering year-round destinations that enhance the quality of life for residents and draw in more visitors. By fostering cross-sector growth, particularly in hospitality, retail, and leisure, we aim to offer immersive experiences that invite exploration and enjoyment,” says Norah Al Tamimi, CEO, Baheej Tourism Development Company.

“With numerous significant and strategic agreements on the horizon, Baheej possesses not only the requisite capabilities and expertise but also the essential partnerships to deliver comprehensive development for our destinations. We look forward to unveiling these exciting developments and strategic agreements during FHS,” she adds.

Baheej Tourism Development Company was established in 2023 as a dynamic development and destination management firm.