The African Travel and Tourism Association (ATTA) has announced the appointment of James Haigh as its new Chair, effective October 1.

According to a press statement by ATTA, Haigh, a leading figure in the African tourism industry, brings over 15 years of extensive experience across countries like Kenya, Tanzania, Uganda, South Africa, and beyond, from Morocco to the Seychelles and São Tomé and Príncipe.

“James’ extensive experience across the African travel and tourism industry will be an invaluable asset as he takes over as ATTA’s new Chair,” says Nigel Vere Nicoll, President and Group MD for ATTA.

“His deep understanding of the challenges and opportunities across the continent will further solidify ATTA’s role as the preeminent Voice of Africa,” Nicoll adds.

The statement says that throughout his career, Haigh has had the privilege of firsthand exploration across a vast range of African nations.

Nick Aslin

It adds that in November 2013, Haigh and his wife Leanne were appointed as joint CEOs of Tourvest’s East Africa operations following an acquisition. Despite initial turbulence, they successfully strengthened and restructured the business under their leadership.

“I am truly honoured to serve as Chair of ATTA starting this October. In a post-Covid world, ATTA is exceptionally well-positioned to advocate for sustainable tourism development that benefits communities across Africa,” says Haigh.

“I have been incredibly fortunate to have spent the majority of my career working in various African countries. We are immensely proud of the profound positive impact our tourism work has on staff, families, and communities,” he adds.

“The appointment of James Haigh will ensure that the valuable work undertaken by ATTA over the past 30 years will continue in a positive and proactive manner,” says ATTA’s outgoing Chairman Nick Aslin.