Nearly 17 million users globally had used the toggle since its introduction
In a significant move to enhance pricing transparency, short-term rental giant Airbnb, has made total price display a default feature worldwide. Guests will now see the complete cost of a stay, including service fees but excluding taxes, directly in search results, aiming to simplify price comparisons and improve the overall booking experience.
In a press statement, Airbnb says that the update ends a two-year transition period during which guests could opt into total price visibility through a toggle.
It adds that nearly 17 million users globally had used the toggle since its introduction.
Airbnb says that this move aims to make pricing comparisons more straightforward and eliminate confusion around hidden costs.
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It adds that the update is part of its broader effort to increase transparency on the platform.
The statement adds that over the past few years, the company has also introduced pricing tools for hosts, including automated price tips, discount options, and a “similar listings” feature.
It adds that in the past year, more than 80 pc of hosts have used at least one of these tools and over 2 million hosts have used the comparison feature to align their pricing with local trends.
According to statement for guests, Airbnb has added features that surface potential discounts for longer stays. These tools, along with the new global total pricing standard, are intended to help users find better value and allow hosts to adjust pricing more competitively.
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The company said the global rollout reflects user demand for upfront pricing and is designed to improve the overall booking experience.
It adds that initially launched in 2019 in select markets such as Europe, Australia, Canada and South Korea, the total price display is now the default pricing format for over 200 countries and regions.
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