The event will bring together government ministers, private sector leaders, development finance institutions and global investors for a day of networking
Africa Tourism Investment Conference (ATIC) will be held on April 10, at the Cape Town International Convention Centre, as part of World Travel Market (WTM) Africa 2025, with aim to foster sustainable economic growth across Africa.
In a press statement, WTM Africa says that this conference, in collaboration with JLL, aims to boost tourism investment across Africa and promote sustainable economic growth through international partnerships.
It adds that the event will bring together government ministers, private sector leaders, development finance institutions and global investors for a day of networking and knowledge exchange.
WTC says that the programme will include discussions on current economic and tourism trends, success stories from the sector and insights on destination development.
The statement adds that key features of the conference will include dedicated spaces for private meetings, panel discussions with top stakeholders, and networking sessions with industry professionals.
The statement adds that the attendees will also gain access to WTM Africa’s main exhibition floor and insights from JLL’s expertise in global tourism and hospitality.
Olivia Gradidge
It adds that sustainable tourism development and its community impact will be a major focus, reflecting the growing interest among investors in projects that combine financial returns with social benefits.
“The ATIC represents a crucial platform for driving investment in African tourism. With the industry’s remarkable resilience and growth potential, we are creating an environment where meaningful partnerships can flourish, and concrete deals can be struck. What sets ATIC apart is its laser focus on actionable opportunities. We are not just talking about potential, the goal is to facilitate real connections between project owners and investors who can turn these opportunities into reality,” says Olivia Gradidge, Marketing Manager, WTM Africa & ILTM Africa.
Wayne Godwin
“This year is programme particularly emphasises sustainable tourism development and community benefits. We are seeing increasing investor interest in projects delivering both financial returns and positive social impact, and our conference directly addresses this trend,” Gradidge adds.
“As Africa’s leading hospitality advisor, JLL is excited to partner with WTM Africa for the 2025 Africa Tourism Investment Conference, which will connect key players in tourism and hospitality investment. Our focus on destination building aligns with the event’s goal to link tourism, real estate, and investment, recognising tourism as a catalyst for diverse property investments,” says Wayne Godwin, CEO of JLL Africa and Head of JLL’s Hotels & Hospitality Group.
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