Affluent US travellers to take more vacations in next 12 months

Survey shows 3.8 international vacations planned within a year
2022-09-24
/
/ New Delhi
Affluent US travellers to take more vacations in next 12 months

When it comes to different generations of affluent Americans, the survey findings say that the millennials plan to go on far more international trips (Representational Image)

Though the summer may be over, but there are no signs of the crush for international travel easing any time soon. A survey by MMGY Travel Intelligence shows that the travel mania would continue at least for another year as affluent Americans, one of the biggest group travelling overseas, would take at least 3.8 international vacations within the next 12 months.
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A new research published in the United States says that international travel will increase among affluent Americans over the next year, with high-earning US households anticipating taking 3.8 international vacations in the next 12 months.

The report by MMGY Travel Intelligence, 2022 Portrait of American International Travelers, which was presented in collaboration with the United States Tour Operators Association (USTOA), analysed data from more than 2,000 respondents. The report says that the 3.8 international trips envisaged by affluent households within the next year is a significant jump from the pre-pandemic times, climbing 72 pc from 2.2 international trips by these households in 2019.

The study also found that the average outbound traveller anticipates spending a total of USD 15,364 on international trips in the coming year, which is a 16 pc increase compared to pre-pandemic spending predictions.

Interestingly, the research also reveals that the number of destinations U.S. travellers want to visit is down compared to prior to Covid-19. Europe, the South Pacific, the Caribbean and Canada were the top four destinations cited by US travellers as places they want to visit. Americans are also showing interest in traveling to less-crowded destinations and places that offer lots to do outdoors.

When it comes to different generations of affluent U.S. travellers, the survey findings say that the millennials plan to go on far more international trips than Baby Boomers over the next year. While the millennials are planning to take as many as 5.7 international trips in the coming year, almost four times as much as the 1.5 international trips foreseen by the Baby Boomers in the same period.

However, the survey shows that the Baby Boomers anticipate spending twice as much on each trip as the millennials, with a budget of USD 7,725 versus USD 3,564 budgeted by the millennials. The study shows that travellers have many concerns when travelling abroad but flight cancellations or delays are the number one worry. Inflation, Covid-19, personal safety in regards to violence and unrest and sustainability are also concerns.

“It’s clear that there is a willingness and growing appetite to travel internationally, but the important thing for marketers to note is that the American traveller looks and acts quite differently than they did before Covid-19,’’ says MMGY Travel Intelligence Europe Managing Director Cees Bosselaar in a statement.

“As international tourism ramps back up, destinations should continue to be mindful of the new concerns and challenges that today’s travellers face throughout the course of their journeys,” he adds.

“This study confirms that the sustainability efforts of a travel service provider or a destination are impacting travel decisions, primarily for younger generations,” adds Terry Dale, President & CEO of USTOA. “Sixty-three percent of millennials indicate that a travel service provider’s focus on sustainability impacts their travel decision-making,” adds Dale.

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