In bid to expand its footprint as a global MICE destination, Abu Dhabi Convention and Exhibition Bureau has signed an agreement for partnership with the global event organisers’ organisation, UNICEO.

Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism of Abu Dhabi (DCT Abu Dhabi), has announced a strategic partnership with non-profit association United Networks of International Corporate Event Organisers (UNICEO).

In a press statement, ADCEB says that the partnership will further build awareness of Abu Dhabi as a destination of choice for meetings and incentives through enhanced networking opportunities with UNICEO’s key international decision-makers, and through providing business support and destination awareness opportunities for Abu Dhabi, to UNICEO’s community of corporate events decision-makers.

“We are delighted to partner with United Networks of International Corporate Event Organisers to enhance our Meetings, Incentives, Conferences & Exhibitions (MICE) offer and continue to increase awareness of Abu Dhabi as the gateway to the MENA region among its 2,500 members. This strategic partnership will benefit global corporations convening events in Abu Dhabi and help them leverage the diverse offerings of the UAE capital. Renowned for its world-leading infrastructure, iconic hotels, state-of-the-art event venues and an unrivalled leisure portfolio of rich culture, natural beauty, global entertainment and thrilling attractions, Abu Dhabi is the ideal destination to host business events,” says Mubarak Al Shamisi, Director of Abu Dhabi Convention and Exhibition Bureau.

“Abu Dhabi is conducting an ambitious strategy to attract corporate events. We are delighted they decided to support UNICEO and trust their offer will meet our members’ needs,” says Laurent Fuchs, Executive Director of UNICEO.

The statement adds that with over 2,500 members across 35 countries, UNICEO offers its associates the opportunity to make the most of its collective intelligence and to adapt to a constantly changing business environment within a global network. It enables its members to broaden their networks, improve their events and energise their careers by sharing experiences and best practices.