Yas Island, Abu Dhabi’s premier leisure and entertainment hub, has welcomed an increased number of visitors during the summer period of 2022. Visitors to the island flocked to enjoy the destination’s diverse mix of award-winning theme parks and attractions and vast portfolio of lifestyle, dining, and shopping experiences, with core inbound markets driven by the GCC, India and the United Kingdom, says a press statement.
Yas Island’s world-class indoor and outdoor leisure and entertainment attractions, alongside an extensive calendar of musical, sporting and family events continued to drive the destination’s value proposition as an ideal vacation hub. Yas Island theme parks also had a successful summer season, with a collective 90 pc recovery in international visitation to the award-winning attractions; Ferrari World Abu Dhabi, Yas Waterworld, and Warner Bros. World Abu Dhabi, adds the press release.
As part of its summer offering, Yas Island announced its ‘Kids Go Free’ packages for children to stay, play, dine and even kart for free for every paying adult which drove great visitation numbers. The press statement says that as a result, hotels across the destination achieved a record-breaking hotel occupancy of around 90 pc during Eid Al Adha.
“We are extremely proud of these results, and this is a testament to achieving our vision of positioning Yas Island as a top global destination for entertainment and leisure. It is great to see visitors return to Yas Island as the travel industry continues to recover. We are committed to playing a key role in supporting Abu Dhabi’s vision of bolstering its tourism offerings regionally and internationally by providing travellers with a wide range of unique offerings, immersive experiences and international events to enjoy throughout the year,” says Taghrid Alsaeed, Executive Director of Group Communications and Destination Marketing at Miral.
In addition, Yas Mall has opened 60 new stores since the beginning of the year including 20 during summer, with Eid Al Adha witnessing great success. Over an 11-day period, Yas Mall saw over 82,000 gamers, cosplayers and families alike visit the Yas Gaming Festival which took place at the newly renovated Sports Boulevard. The mall also hosted an indoor run in August to endorse fitness and healthy living, which saw over 600 runners competing on the day.
“Yas Mall has experienced another great year, reaching a milestone of 97 pc occupancy and introducing a host of new stores and unique concepts in the first six months of the year. As Yas Island’s popularity grows and we near the completion of our AED 500 million redevelopment of the mall, we will continue catering to the evolving expectations of our customers, providing them with exciting and personalised shopping, dining and entertainment experience under one roof,” says Saoud Khoory, Chief Retail Officer of Aldar Investment.
Eid Al Adha also witnessed a stunning display of fireworks over Yas Bay and a celebration of International Music Day at Etihad Arena, with Saudi singer Mohamed Abdo, who performed an intimate concert, entertaining the audiences with his classic songs and greatest hits from his prestigious catalogues.
This year also saw Yas Island announcing Kevin Hart as the destination’s first Chief Island Officer during the 2022 edition of the Arabian Travel Market trade show as he ‘Hartified’ Yas Island with a series of comedic videos and stunts. In addition, the Island set the scene for the 22nd iteration of the International Indian Film Academy Awards (IIFA) in June, held for the first time in Abu Dhabi. Building on last year’s successful musical campaign, ‘Stayin’ On Yas’, the destination launched yet another captivating campaign ‘Yas Yas Baby’ inspired by the award-winning 90’s hit single, ‘Ice Ice Baby’, transforming Burj Khalifa to present the ‘World’s Biggest Karaoke Display’ as part of the rollout.
Yas Island has announced several world-class events taking place at the destination including the NBA Abu Dhabi Games 2022 and Disney’s The Lion King which make their regional debut at the destination, as well as the return of Formula 1 Grand Prix race.