50 pc leisure travellers revealed that they would be willing to share personal data in return for tailored deals
Amadeus, a multinational travel technology company, in a report reveals 50 pc of Indian travellers are likely to be inspired by travel influencers, significantly higher than other countries, with 27 pc in the United States, 21 pc in the United Kingdom, 16 pc in Germany, and just 11 pc in France.
The report, which is based on the responses of over 6,000 travellers spread in these countries says that social media ads and travel influencers have risen the most in influence in the last five years, while newspapers, in-person travel agents and TV ads are all seeing fluctuations in importance as a source of inspiration for a travellers’ next destination.
The report adds that 63 pc hotel guests are willing to pay extra for features such as a specific view or floor, to have an Xbox in their room or to have local attractions added to their package. The Indian travellers would pay on average 16 pc above the standard average daily rate to get the view they want.
The research also shows that these features could add around 12 pc to the average daily rate (ADR) charged by the hotel, which could increase revenues by over USD 5,300 per room, per year, for an average mid-range hotel chain looking to sell these extra features.
According to the report, about 50 pc leisure travellers revealed that they would be willing to share personal data in return for tailored deals, with fewer people, 40 pc, open to doing so for a reduced price. About 48 pc of all leisure guests shared a preference for a traditional check-in desk, with a person to talk them through the hotel amenities. About 53 pc Indians say that future trips would be improved with enhanced wellness offerings, such as on-site spas, fitness programmes and mental health retreats.
“From the moment travellers begin thinking about their trip to the time they return home, our mission is to empower the industry to be able to provide exceptional experiences at every step of the journey,” says Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus.
“Projects of this kind show how diverse people’s needs are, depending on key factors such as the purpose of their trip, their age or where they are from. By combining this knowledge with innovative new technology, hoteliers, destinations, mobility and travel protection providers have real opportunities to drive profitable demand, create personalized trips for guests and connect the dots across the end-to-end experience for people. Working in lock step with our customers, together we are transforming travel,” he adds.
According to the survey, 71 pc of business travellers are interested in a form of online or self-service check-in. In India 30 pc of travellers prefer an online check-in process in advance with keyless access to their room, while 22 pc business travellers want the option of paying with crypto currency or a digital wallet in the future, suggesting the payments landscape may also be shifting, says the report.
Additionally, travellers are also inclining towards AI to make their travel plans better organised and efficient with about 82 pc business and 66 pc leisure travellers wanting to explore a destination before arrival with a virtual tour. Among Indian travellers, 85 pc would like to access to virtual reality to explore a destination ahead of their visit.
Global travellers surveyed also revealed average amount they think they have lost due to not having travel insurance which stands close to USD 1,210 per person for other nationalities and USD 1,000 for Indians.
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