Nearly half or 48 pc of the respondents feel discouraged as an impact of comparison, reports the survey
Leading travel partnership platform Travelpayouts has coined the term ‘blogxiety’ to describe the existential crises travel bloggers face daily in creating travel content when it comes to the technical side of the career.
The term came as a result of an extensive survey of about 1,000 travel bloggers and found that 32 pc of them have thought about changing their career and over half have experienced burnout.
According to a press statement, the unseen technical challenges of being a travel blogger are leaving around one-in-three of the creators thinking of quitting and over half of them having experienced burnout. The statement says that these were key outcomes from the survey conducted by Travelpayouts, a leading travel partnership platform that connects over 300,000 travel content creators with over 100 leading travel brands.
To gain these insights into the feelings of bloggers, Travelpayouts conducted a survey of around 1,000 bloggers, not just including their own partners, using the SurveyMonkey Audience consumer panel.
“It’s a job that never ends. Finding a balance between my real-life activities and responsibilities has become a constant challenge,” the survey quotes a blogger, whilst others spoke of the “loneliness” of the career.
There are several key findings of the survey by Travelpayouts, that works with leading travel brands including Booking.com, Hilton, OYO, Expedia, and Get Your Guide and last year paid out over USD 13 million in commissions include that travel content creators feel:
It says that the bloggers feel discouraged when comparing themselves to successful bloggers, as reported by nearly half or 48 pc of the respondents. This shows the impact of comparison and self-doubt on motivation and confidence.
Another finding is that they suffer from social media overload, with 40 pc of participants struggling to manage multiple platforms. This emphasises the difficulty of maintaining an active online presence alongside other responsibilities.
They have limited understanding of blog development, design and monetisation. Just over a quarter or 28 pc reported this issue, which highlights the need for better insights and resources in these areas. Addressing the problem can empower travel bloggers to optimise their platforms and maximise their earning potential in the competitive blogging industry.
The bloggers say that solving technical difficulties related to their website is the task they would most like to never have to do again, with 51 pc choosing this option and followed at 35 pc with manually integrating affiliate links.
Ivan Baidin
“Everyone thinks that a travel blogger’s life is an absolute dream. Partying in Cancun or Monaco one day, on a savanna safari with elephant herds the next, and always by private jet with the presidential suite at the best hotels, right? Don’t believe everything you see on social media though, our survey results show a bloggers life to be stressful regardless of how glamorous their content is and that’ why we came up with a term for this: ‘blogxiety.’ It is when bloggers feel burnt out because of the challenges they face beyond content creation. We recognise the serious issue of blogxiety and are dedicated to addressing it to help our creators hit their targets without hurting their health,” says Ivan Baidin, CEO of Travelpayouts.
To overcome these challenges, Baidin recommends bloggers delegate technical responsibilities to professional external companies. The statement adds that to help bloggers overcome such challenges there will be an event organised by Travelpayouts called the ‘Blogxiety rereat’ held online on 27th July.
In total, 1050 travel bloggers, were polled. Of those surveyed, 55 pc were female, 43 pc were male and 2 pc did not specify their gender. The age breakdown of participants included in this survey was 4 pc under the age 21, 30 pc in the range 21-30, 33 pc in the range 31-40, 19 pc in the range 41-50, 11 pc in the range 51-60 and 3 pc older than 61.
"
