MakeMyTrip collaborates with Microsoft to design a new travel solution that enables voice assisted booking in Indian languages, and converses with the user to offer personalised travel recommendations based on their preferences.

To make travel planning more inclusive and accessible, MakeMyTrip has joined hands with Microsoft and plans to launch special voice assisted booking in Indian languages.

MakeMyTrip’s latest offering uses the power of AI and machine learning to make travel-related solutions all pervasive. In a press statement, MakeMyTrip says that the advanced new in-platform tech stack powered by Microsoft Azure OpenAI Service and Azure Cognitive Services, will interact with the user to offer personalised travel recommendations based on their preferences; curate holiday packages based on variable inputs like occasion, budget, activity preferences, time of travel, etc., and even help book these holiday packages. Microsoft’s large language models and Indic language speech models, coupled with MakeMyTrip’s natural language understanding capability and travel domain content creates the base for users to interact with the platform in any Indian language.

“We have pioneered offerings at the intersection of e-commerce, travel, and technology, and are proud to introduce a feature that breaks down the barriers of language, literacy, inability to navigate complex app environments, physical impairments, etc. This Generative AI integration through our collaboration with Microsoft involves simple visual cues and voice commands in native Indian languages that will alter the landscape of travel bookings hereon forth,” says Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip.

The statement says that the MakeMyTrip’s new product will open the online travel ecosystem for every strata and demographic across the country. Currently, the beta version of this integration has been introduced in English and Hindi for flights and holidays customers.

“We are delighted to introduce revolutionary changes to our platform that align with our philosophy of leveraging tech to solve real consumer problems. The new update will elevate the user experience and make our platform more inclusive, accessible, and easy to navigate. The beta phase will offer us learnings to further fine-tune all use cases before rolling it out to users at scale. As such, we’ll do a very controlled roll-out of this feature with a subset of our customers,” says Sanjay Mohan, Group Chief Technology Officer, MakeMyTrip.

MakeMyTrip adds that the intuitive interface powered by Azure OpenAI Service’s GPT technology, will analyse specific user requirements and sift through thousands of options, to recommend, customise and book holiday packages, transforming what has been a time-consuming process into a quick and hassle-free experience. It will also summarise hotel reviews, extracting unique traveller impressions, that is cohort specific – whether a solo traveller, business traveller, couple, family, etc. This will elevate the hotel booking experience by offering personalised and relevant information to the user without having to scroll through multiple reviews.