India’s Gen Z travellers, those born between 1995 and 2010, are budget-conscious and blend technology and tradition. 

Santosh Kumar

Almost 70 pc are likely to travel with family and most are willing to use artificial intelligence (AI) to plan their itinerary, according to a study by digital travel platform Booking.com.

In a press statement, the company says that the Indian Gen Z travellers prioritise cultural, immersive, and distinctive experiences while seeking flexible travel options. 

“With 65 pc of India’s population under the age of 35 years, it is crucial to understand the travel sentiment of the Gen Z travellers as they redefine the way we experience the world,” says Santosh Kumar, Country Manager for India, Sri Lanka, Maldives, and Indonesia of Booking.com.

AI takes centre stage

As many as 73 pc of Gen Z travellers will use AI trip planners for their itinerary and 68 pc trust technology to recommend ‘off-the-beaten-path’ destinations. 

The study says that 76 pc look for tech facilities in their accommodations, such as robotic services or AI-enabled touch points. 

As many as 35 pc of Gen Z travellers look at photos taken on trips to bring that “vacation feeling” back.

Budget-conscious, experience-hungry

Despite their enthusiasm for travel, Gen Z is budget conscious. As many 71 pc opt to travel during off-peak seasons to save money and 73 pc actively seek travel discounts through loyalty programmes. 

This doesn’t mean they’re skimping on experiences, 72 pc express a desire for one-of-a-kind destination activities like skydiving or hot air ballooning in 2024.

Convenience and familiarity in booking

When it comes to booking, Gen Z values convenience and familiarity. 

Nearly 70 pc admit to returning to accommodations they enjoyed before, and 66 pc look for hotels that provide reliability. 

Many prefer to book multiple aspects of their trip simultaneously, with 37 pc likely to book attractions and activities at the same time as their accommodation.

Solo travel surges, but family ties remain strong

As many as 85 pc of Indian Gen Z travellers plan to embark on solo adventures in the coming year but  family connections haven’t been forgotten. The study reveals that 69 pc are likely to travel with family members and 61 pc with their parents.