IBTM, in partnership with Singapore exhibition organisers body, SACEOS, to organise inaugural IBTM Asia Pacific Event in September. The event will host buyers and key suppliers from across the industry. The Singapore MICE Forum will be held right before the IBTM event. This provides three days for international event professionals to come together and reconnect with key suppliers, destinations, venues and high-quality hosted buyers.

Marina Bays, Singapore will be home to IBTM Asia Pacific, Asia’s premier MICE trade show, being organised from the 6th to 7th September. It is organised by IBTM and is the sister event of IBTM World and IBTM Americas. It will be coupled with the first edition of Singapore MICE Forum (SMF) X IBTM APAC, in partnership with Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) that will be held on September 5th.

Singapore has been a key MICE hub because of its vibrant business culture, excellent infrastructure and stellar track record in delivering similar high-quality events. The launch of this inaugural IBTM event signals the resurgence of these events in Singapore after the slump it faced due to the pandemic. Before the pandemic, the Singapore Meetings, Incentives, Conferences and Exhibitions (MICE) Tourism market reached USD 2.5 billion in 2018 and is expected to attain a market value of USD 5.2 billion by the end of 2027, registering a compound annual growth rate of 8.4 pc. 

With the theme ‘Make Every Connection Count’, the event is anticipating exhibitors from over 40 countries, along with pre-qualified hosted buyers and visitors. It is the perfect opportunity for people in the business to come together and connect. The event aims at bringing together high-end buyers and suppliers, and is also aiming at providing personalised appointment diaries for buyers. Registration for hosted buyers has begun!

Richard Ireland, Acting President, Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) said: “We are proud and excited to partner with IBTM to host the inaugural SMF x IBTM Asia Pacific event in Singapore. The Covid-19 pandemic has made it abundantly clear that there is no better channel to do business, collaborate and educate than in person events. And the region’s MICE industry has been longing for the opportunity to be able to come together and reconnect with high quality suppliers, destinations, venues and buyers. The SMF x IBTM Asia Pacific will not only provide a safe and powerful platform to do so, but it will also showcase the region’s commitment and readiness towards the reopening of MICE travel and events.”