Atlantis Dubai experienced significant success in the Indian market in 2024, achieving a 4-5 pc growth compared to 2023
Kyp Charalambous
What is the objective of your visit to India?
Our objective in India spans multiple verticals, as India has been an incredibly important market for Atlantis over the past 18 years. On this occasion, our primary goal is to strengthen relationships with key partners, including media and trade professionals, who have consistently supported our business. Atlantis maintains a strong presence in the Indian market, and this visit is specifically focussed on expressing gratitude to these trusted partners who rely on us to take care of their guests.
How was the business last year, and what is your expectation from the market in 2025?
Atlantis Dubai experienced significant success in the Indian market in 2024, achieving a 4-5 pc growth compared to 2023. We aim to sustain this growth into 2025, focussing on expanding our reach within the Indian market. Key strategies involve targeting multigenerational families and celebration based travel, such as weddings and birthdays, particularly at Atlantis, the Royal, which offers luxurious settings, stunning suites and phenomenal views ideal for such events. Indian travellers are integral to Atlantis Dubai’s business, with many opting for stays of three to five nights. The resort seeks to deepen engagement with this demographic by emphasising experiential travel and luxury offerings.
Atlantis, the Royal differentiates itself with exclusive amenities like private swimming pools in suites and adult-only pools, catering to a mature audience seeking premium experiences.
To strengthen its presence in India, Atlantis Dubai is implementing tailored marketing campaigns, collaborating with travel agents and luxury tour operators and participating in events across key Indian cities. The resort is also focussing on personalising services to meet specific client needs and leveraging partnerships with Indian airlines for improved connectivity.
Which is your key segment in India?
Atlantis Dubai, encompassing Atlantis, the Palm and Atlantis, the Royal, is a premier leisure and business destination with a strong focus on the Meetings, Incentives, Conferences and Events (MICE) segment. Positioned as a luxury beach resort, it offers an innovative environment for blending leisure with corporate events. The resort is renowned for its ability to host large-scale events and conferences, supported by state-of-the-art facilities such as ballrooms, meeting rooms and outdoor venues. Atlantis Dubai provides creative solutions tailored to the needs of Indian CEOs or businesses aiming to impress their teams.
With its unique blend of breathtaking accommodations, vibrant entertainment options and world-class dining experiences, it serves as an ideal incentive destination for MICE travellers. It aims to attract more Indian businesses in the MICE segment by leveraging its innovative offerings and convenient location at Dubai’s iconic Palm Island.
What is your strategy for developing the Indian market?
In India, each region exhibits distinct travel trends and preferences, with unique destinations and purchasing behaviours. While key metro cities like Mumbai and Delhi remain central hubs, we never overlook the importance of other cities. As a hotel and business, Atlantis Dubai dedicates equal attention to markets such as Ahmedabad, Hyderabad, Kolkata and Jaipur, all of which offer tremendous potential across industries like technology, manufacturing, and luxury travel. Every part of India contributes uniquely to driving luxury business. Our strategy emphasises both major hubs like Mumbai and Delhi and Tier-II cities. Atlantis Dubai maintains a strong presence in India through partnerships like Indiva Marketing and with representatives visiting every two months. This ensures consistent engagement with the market. Additionally, Atlantis Dubai has a dedicated presence in Mumbai to further strengthen ties.
"
