voco, launched in 2018, has become the fastest growing brand within IHG’s Premium collection
IHG Hotels & Resorts, a leading hotel company, says it has reached the milestone of 100 open hotels for its voco brand within just seven years.
In a press statement, IHG says that voco, launched in 2018, has become the fastest growing brand within IHG’s Premium collection, having achieved record development activity levels across openings and signings in 2024, with properties in over 25 countries and further market entries in Türkiye, Malaysia and Aruba set for the next two years.
Ginger Taggart
“We are so proud to have opened 100 voco hotels in less than seven years. The brand has grown faster, pushed further and continues to exceed expectations every year. We are now open in more than 25 countries, from the United Kingdom to Australia, Singapore and the United States, and as we continue to redefine premium hospitality, voco has proven its success to our owners and our guests. We see our owners around the world benefit from fast access to our enterprise platform and from IHG’s high levels of guest satisfaction globally. With a pipeline of 95 hotels, we are on track to achieve our initial goal of 200 voco hotels around the world within 10 years of launch. A huge thank you to our colleagues, owners and partners for supporting voco’s growth and success,” says Ginger Taggart, Vice President, Global Crowne Plaza and voco hotels at IHG Hotels & Resorts.
The statement adds that in 2023, the brand had 100 open and pipeline hotels and since then has almost doubled both its system and pipeline, voco now has 100 hotels open across 25 countries with a further 95 properties in the pipeline.
According to the statement, recent openings include voco Guilin Yangshuo in Yangshuo, Guangxi, China, voco Quang Binh Resort by IHG is the world’s first voco resort, set along Bao Ninh Beach in Dong Hoi in Vietnam and voco The Shelby – Myrtle Beach, which will soon debut as the first voco hotel in South Carolina and the brand’s first-ever beachfront property in the United States.
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