Leading luxury hospitality company Marriott International says that its brand W Hotels has debuted in Brazil with two properties at São Paulo.

In a press statement, the Marriott says that W São Paulo and W Residences São Paulo, part of Marriott Bonvoy’s portfolio of more than 30 hotel brands, has opened its doors as the brand’s first property in Brazil.

It says that located in a modern skyscraper atop Rua Funchal in São Paulo’s buzzing southern business district, the hotel offers breathtaking views of the Pinheiros River and the city skyline, promising the ultimate guest experience.

George Fleck

“As we unveil W São Paulo, we are not simply launching a new hotel, W Hotels is immersing itself in the energy of one of the world’s most dynamic cities. W São Paulo captures the pulse of Brazil’s cultural vibrancy, blending local influences with our signature bold, distinct design. This opening is a testament to the brand’s commitment to delivering unparalleled experiences that push boundaries while simultaneously celebrating the essence of the destination,” says George Fleck, Senior Vice President and Global Brand Leader, W Hotels.

The statement adds that W São Paulo features striking, cutting-edge architecture and modern design. With 179 stylishly designed hotel rooms starting on the 25th floor, including 16 suites, customers can enjoy sweeping views of the city center.  The hotel boasts the brand’s signature facilities like Away spa, Fit gym and Wet deck complete with an outdoor pool, along with two restaurants, three bars, and five event spaces, including the expansive Great Room, covering 400 sqm. Additionally, an ornate walkway bridges Rua Funchal to Rua Helena, seamlessly allowing customers to engage with the city at their fingertips.

The statement adds that W São Paulo introduces a curated selection of dynamic programmes focused on music, gastronomy, and wellness. It adds that W São Paulo is a striking fusion of contemporary design and local authenticity. Built on the site of the iconic Teatro Via Funchal, the hotel’s design is a collaboration between Aflalo/Gasperini Arquitetos, with landscaping from Benedito Abbud, and interiors by Nini de Andrade Silva.

W São Paulo celebrates Brazilian modernist architecture with angular lines, sinuous curves, and a vivid color palette with various shades of greens, blues, metallics, and golden tones. With unique design pieces, rich textures, and organic materials like Brazilian stone and wood, the hotel creates a playful yet sophisticated environment that captures the city’s cultural essence, offering guests a seamless fusion of modern luxury and local heritage.

According to the statement, from the second to the 22nd floor, the property also boasts 216 W Residences, available in five distinct categories ranging from 53 to 102 m². Residents can enjoy an array of amenities including an indoor swimming pool, two saunas, a serene relaxation area, the brand’s signature FIT gym, a co-working space, and an event hall.

Idu Ribeiro

“W São Paulo was thoughtfully conceived from the ground up, tailor-made for the vibrant energy of this spirited metropolis. We are committed to curating innovative experiences that align with the pulse of the city, seamlessly integrating local culture, music, gastronomy, and wellness into our offerings. All of this is complemented by our signature Whatever/Whenever service, which remains a hallmark of W Hotels,” says Idu Ribeiro, General Manager, W São Paulo.