TUI Group continues to focus on its hotel business as a core part of its international strategy,
To expand its presence in Africa, TUI Group, Europe’s largest tour operator, is planning new hotel openings in West and North Africa. The company currently operates 97 hotels with more than 30,000 rooms across eight African countries and has additional properties in development.
In a press statement, TUI Group says that the brands TUI Blue and TUI Suneo have expanded their portfolios in Egypt and Tunisia. TUI Blue Samaya has opened in Marsa Alam, Egypt, offering 143 rooms and an aqua park. TUI Suneo Palm Beach Skanes has launched in Tunisia, with 294 rooms and a large garden area, providing an all-inclusive model with a range of sports and entertainment.
“Together with our long-standing JV partners, we have more than 20 hotels in our pipeline that will open in Africa in the coming months and years. We already have a strong presence in North Africa, the Cape Verde Islands and Zanzibar, but we are convinced that other destinations can also benefit from our strong leisure hotel brands,” says Artur Gerber, Managing Director, TUI Hotels & Resorts, Future Hospitality Summit, Africa.
It adds that it is planning to open its first TUI Blue property in The Gambia by the end of this year. Located on Kotu Beach, the resort will include 140 rooms. In Côte d’Ivoire, construction has begun on another TUI Blue hotel, which is scheduled to open in 2027.
Wesam Okasha
“With our expertise, along with management and franchise agreements, we are also attracting hotel partners in entirely new destinations. One example is Côte d’Ivoire, where the construction of a new TUI Blue hotel has just started and is scheduled to open in 2027,” says Wesam Okasha, Head, Global Development, TUI Blue.
The statement says that in 2024, TUI launched Mora, a new brand aimed at the upscale segment, with its first property opening in Zanzibar, Tanzania. The Mora Zanzibar has now completed its first year of operations.
TUI Group says it continues to focus on its hotel business as a core part of its international strategy, with an aim to work with local partners and governments in Africa to support tourism development through branded properties and management partnerships.
“Our guest reviews show that Mora is resonating strongly with this new audience and delivering an exceptional experience. We are very proud of this achievement and look forward to introducing more carefully selected Mora hotels across Africa,” adds Gerber.
"
