In a strategic move, aimed at establishing their presence in India through sustained sales, marketing and communications initiatives to further grow the record of Indian visitors, two Sri Lankan hotels, Granbell and Le Grand, situated in Colombo and Galle respectively have designated Intrepid Marketing & Communications as their India market representative.
According to a press statement, Le Grand Galle is located in the heart of Galle, the crowning jewel of Sri Lanka’s colonial past, providing an assortment of leisure activities for guests including river safari, culinary demonstration, and Galle Fort tour that ensures an exposure to Sri Lanka’s authentic culture.
The statement adds that Granbell Hotel, Colombo, which was inaugurated in early May last year, offers a combined experience of Japan’s high-quality service standards with Sri Lanka’s globally acclaimed hospitality. Both the hotels collectively provide for a reflection of Sri Lanka’s most coveted leisure and luxury experiences and beckons Indian travellers to explore a serene sojourn, says the statement.
“We are delighted to tie up with Intrepid Marketing & Communications to strengthen the foothold of Granbell Colombo & Le Grand Galle, in India. India is a key market for us and generating the maximum revenue from India is our goal. Having two properties in pivotal geographical locations in the country, it is important that we ensure that we have a strong presence in the Indian market. With the experience Intrepid possesses with Sri Lanka and with representing global hospitality brands, we are certain that this partnership will be fruitful and will benefit our properties to gain a competitive advantage in the Indian market,” says Hiroshi Yasuno, CEO, Belluna, a Japanese hospitality firm that owns both the properties.
The statement adds that Belluna has seven Granbell Hotels and one Le Grand hotel based in Japan and manages properties in Japan as well as in Maldives, says the statement.
“We are excited to promote Granbell Hotel and Le Grand in the India market and amplify its presence through strategic sales and communication initiatives. It is an ideal time to introduce the properties as the Indian outbound market is brimming with pent-up demand and Sri Lanka continues to be one of the most sought-after destinations for Indians. We look forward to positioning Granbell and Le Grand as aspirational hospitality brands amongst leisure and luxury seeking audiences in key metro cities in India,” says Neeti Sharma, Director, Intrepid Marketing & Communications.