Radisson has opened several new properties in 2024 including in Madrid, pictured above
Radisson Hotel Group has reported a record-breaking year in 2024 after adding almost 40,000 keys to its global brand portfolio, strengthening its footprint around the world.
In a press statement, the hospitality firm based in Brussels says that its brand, Radisson Blu remained the leading upper upscale brand in Europe for the 13th consecutive year, while the Radisson Hotel Group is now leading the upscale resort segment in Euope, Middle East and Africa.
“Despite global geopolitical shifts in 2024, we had a successful year thanks to our relentless efforts to serve our two key customers: the guest and the owner. In 2025, we will continue creating more possibilities and opportunities for all our stakeholders through building on existing segments and partnerships as well as seeking new business avenues. We are grateful to our owners, partners, shareholders, and dedicated teams, whose trust and support enable our joint success,” says Elie Younes, Executive Vice President and Global Chief Development Officer, Radisson Hotel Group.
Elie Younes
With a clear vision for growth and development set out by Radisson Hotel Group’s transformation plan, the Group has been able to achieve the following successes across its portfolio in 2024:
Since its launch in 2018, the Radisson Collection brand grew in 2024 to nearly 70 hotels and achieved significant portfolio growth across key destinations.
It adds that Radisson Blu achieved remarkable success last year, as the brand counted over 20 additions to its portfolio, reflecting strong momentum in Europe, Middle East and Africa (EMEA) and Asia Pacific (APAC) regions. This growth included openings and signings which redefined the skyline of some of the world’s most renowned cities such as Casablanca in Morocco, where the property is nestled in the city’s new financial district. The recently opened hotel in Conakry is a landmark addition to Guinea’s vibrant capital and is not only a new market entry, but also a significant expansion of the Group’s footprint in West Africa.
The hotel group says that Radisson RED expanded into several new markets including Danang in Vietnam, Berlin in Germany, Auckland in New Zealand, Vientiane in Laos, and Abuja in Nigeria. Notable highlights are the debut of the brand in Ireland, with the opening of Radisson RED Galway, located in Galway’s newest neighbourhood, Crown Square, and close to Galway’s city centre. Whereas Radisson RED Phuket Patong Beach, located just 200 metres from the iconic Patong Beach marks the debut of the brand in Thailand. The hotel takes the guest experience to new levels with its own RED radio station.
First launched in 2020, Radisson Individuals is now one of the fastest-growing brands in APAC with almost 15 additions to the portfolio in the region in 2024.
The statement adds that towards the end of the year, the Group rebranded its midscale lifestyle brand, Prizeotel, to Prize by Radisson. New hotels under the rebranded name were announced in Gdansk in Poland and Berlin in Germany, which marked a pivotal moment in the brand’s growth strategy.
With over 150 properties in operation and under development, Radisson Hotel Group is now the industry leader in the upscale resort segment. Stepping into 2025, Radisson Hotel Group will continue to focus on expansions in strategic geographies, with the right brand and solution for every market, creating more possibilities and opportunities for stakeholders.
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