MICEverse has announced that it has been appointed as the India representative for sales and public relations for The Grand Ho Tram Strip, an exquisite and extravagant complex tucked in the pristine beach overlooking the East Sea in Vietnam. According to a press statement, as the official representative MICEverse will oversee all public relations and media outreach efforts as well as sales and marketing for The Grand Ho Tram Strip in India.
The statement adds that with a proven track record of successfully representing various international businesses in India, MICEverse will use its broad network and knowledge of sales and marketing to promote The Grand Ho Tram Strip and its signature amenities to Indian customers.
The statement adds that the Grand Ho Tram Strip, which consists of two resorts, the InterContinental Grand Ho Tram and the Holiday Inn Resort Ho Tram Beach, is home to some world-class amenities and services. The resort offers a wide range of entertainment options, including the first international casino in Vietnam, a championship golf course called The Bluffs, more than 15 restaurants and bars, and a plethora of other facilities and entertainment options.
“Vietnam has welcomed 102,066 Indian visitors in 2022. The demand of the Indian market choosing Vietnam as a desirable destination has continued to increase post-Covid-19 pandemic. This agreement between us and MICEverse is the start of our long-term and eventually prolific relationship. With this strategic alliance and with inbound travel starting we hope to provide a luxurious and high-end alternative to Indian travelers just a few hours’ drive from Ho Chi Minh City airport. This strategic alliance also enables guests to avail our flexible offers and Co-develop products: various packages for both hotel and golf. The advantage of having direct flights to Ho Chi Minh City enables us to target and grow this market effectively,’’ said Akshay Moza, Vice President of commercial division of The Grand Ho Tram Strip.
The statement adds that while the InterContinental Grand Ho Tram is the ideal choice for people seeking a more upscale and exclusive experience, the Holiday Inn Resort Ho Tram Beach is suitable for families seeking a luxurious and relaxing break. The resort’s amenities also include a nightclub and a casino, giving visitors looking for a lively and dynamic ambiance a unique and exciting experience.
“Celebrating our collaboration with The Grand Ho Tram Strip is a moment of pride for MICEverse. We are thrilled to introduce this spectacular destination to Indian travelers and offer them a world-class experience that they will cherish forever. Leisure travel for MICE and wedding events has emerged as a significant growth driver. With the Indian outbound tourism market projected to reach USD 40 billion by 2025, there is a huge demand for new and exciting travel experiences. Our collaboration with The Grand Ho Tram Strip perfectly caters to this demand, as 60 pc of Indian travelers prefer to visit destinations that offer casinos and nightlife. As a leading representation company for MICE and Weddings in India, we are confident of leveraging our extensive network and expertise to promote The Grand Ho Tram Strip in India and provide a seamless travel experience for Indian travellers. We believe that this destination will be a top choice for Indian travellers seeking a luxurious and indulgent experience, whether it be for corporate events, weddings, family or leisure travel,” says Hemant Mediratta, CEO, MICEverse.