Marina Bay Sands, an integrated resort fronting Marina Bay in Singapore and a landmark of the city, has unveiled a new brand vision, ‘Above Beyond,’ along with the launch of a new luxury accommodation tier, the Paiza Collection, marking a major step in its USD 1.75 billion reinvestment programme.
In a press statement, the luxury hospitality company says that the Paiza Collection comprises exclusive suites in each of the property’s three towers appealing with a high-end experience, featuring Singapore’s largest butler team and custom-designed suites.
The Paiza Collection represents a significant increase in luxury accommodations, with 1,850 new rooms, including 775 suites, slated for completion by 2025.
It says that the ‘Above Beyond’ campaign is intended to communicate both the grandeur of Marina Bay Sands’ architecture and its dedication to exceeding luxury hospitality standards worldwide.
The brand says that with this milestone, the iconic Singapore resort enters a new era of luxury, partnering with world-class designers to craft bespoke amenities, furnishings and room features.
The statement adds that visitors can expect opulent rooms such as the Chairman Suite, which includes a baby grand piano, spa facilities and a fully stocked kitchen for private events as well as Presidential and Horizon Suites, offering wellness sanctuaries with saunas, gyms and Himalayan salt walls.
Driven by its in-house creative vision, the rebrand includes a refreshed logo, website, and guest services, setting a new tone for Marina Bay Sands’ evolution as a global luxury destination, adds the statement.
Chief Operating Officer Paul Town says that the transformation aims to propel the resort further into the international spotlight, aligning with the facility’s goal of redefining hospitality for a premium clientele.