Lux Collective outlines global expansion plans for 2025-2027

Two new projects in Sharjah in 2025
2025-01-21
/
/ New Delhi
/ Hotels
Lux Collective outlines global expansion plans for 2025-2027

Lux announces new openings in Africa, Southeast Asia and the Middle East, whilst SALT prepares for its debut in China this year

Mauritian luxury hotel operator, Lux Collective, announces a series of high-end openings across China, Africa, the Middle East, and South East Asia, including new properties for Lux and Salt brands in Botswana, China, UAE and Vietnam.
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Mauritian luxury hotel group, Lux Collective, has announced aggressive expansion plans for 2025 with new openings in pipeline for China, Africa, the Middle East and South East Asia.

“As the CEO of the Lux Collective, I am delighted to lead the group on another exciting phase of global expansion and strategic growth. The Lux Collective is a dynamic and pioneering home-grown Mauritian brand which puts people, exceptional service and extraordinary experiences first. The latest projects for Lux and Salt will provide gateways to fascinating and emerging travel destinations such as Anji, Mababe, Phu Quoc and Sharjah, enabling travellers to delve authentically into the unique identity of each region,” says Olivier Chavy, Chief Executive Officer, Lux Collective.

Olivier Chavy

Olivier Chavy

In a press statement, the hotel group says that brand of boutique and purpose-led properties Salt will debut outside of Mauritius with two openings in China, with a new property, Salt of Anji, slated to open in the second quarter of 2025, in Anji County.

The sustainability-focussed resort, designed by South African architect Peter Rich, will feature 108 guestrooms and villas, with contemporary interior design to complement the building’s stone aesthetic. It also has a scenic outdoor pool, themed restaurants and a spa centre.

The statement adds that the other Salt of Mount Siguniang will launch in 2027, located in a Tibetan village in the Sichuan province of China on the doorstep of UNESCO World Natural Heritage Site, Mount Siguniang National Park.

Another venture of this Lux planned for 2025 includes, a hotel management agreement to operate and manage a new project, Lux Xinii Mababe in Botswana. Located in the untamed destination of Mababe, Lux Xinii Mababe is home to diverse wildlife, including large herds of buffalo, zebras, elephants and giraffes, as well as lions and leopards. Inspired by Botswana’s cultural heritage, the resort’s minimalistic architecture will be sustainably designed.

“We are thrilled to announce Lux brand’s first opening in Botswana and look forward to putting Lux Xinii Mababe on the map as an ultra-luxury safari and wellness destination. Designed with sustainability in mind and expected to open in Q1 2027, this futuristic project will draw in travellers from all over the world to this alluring location. We believe luxury and environmental stewardship must coexist for every resort we open and focus is on creating positive impact while delivering luxurious hospitality and meaningful experiences with a sense of place, adds Chavy.

According to the press statement, all 26 lodges each features a centrepiece emulating striking African trees, rooting each lodge to the land. The symbolic roof structures honour the Okavango Delta’s indigenous Hambukushu tribes, also known as rainmakers of Okavango. Their distinctive funnel shape mirrors that of Hambukushu fishing baskets, while the conical design of each roof uses local materials and age-old conservation methods to harvest rainwater.

“Recognised for its excellence and innovation in the global hospitality industry, our like-minded collaboration with The Lux Collective aims to make Lux Xinii Mababe an unrivalled destination for opulent safari and wellness experiences, with thoughtful architecture and design inspired by the rich cultural heritage of Botswana and the Okavango. Our shared goal is to create a truly immersive and luxury wildlife experience through unique accommodation, culinary and wellness offerings for future guests whilst respecting the surrounding natural environment,” says Lyndon Jones, Founder, Diamond Power, and Owner, Xinii River Camp project in Botswana.

The statement adds that Lux will also launch a modern 45-key boutique style hotel, Lux Al Bridi and a contemporary sanctuary of 35 luxurious safari-style tented retreats, Lux Al Jabal in Sharjah, UAE in the fourth quarter of 2025. Also in Asia, Lux brand will also debut in Vietnam with the country’s and the region’s first overwater resort, Luxnam Phu Quoc in Q2 2026, located in the Kien Giang Biosphere Reserve, tucked between dense jungle and idyllic beaches on the northern tip of Phu Quoc island.

In third quarter of 2026, luxury urban resort Luc Guangzhou will launch in Huangpu District, Guangzhou City, providing an oasis of calm in this fast-paced metropolis.

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