Pierre Jochem, General Manager, La Mamounia
How has La Mamounia retained its heritage even after 100 years of existence?
La Mamounia’s heritage is characterised by its rich cultural history, stunning architecture and exceptional service
La Mamounia’s heritage is characterised by its rich cultural history, stunning architecture and exceptional service. The resort has plans for upcoming renovations and the repositioning of public spaces, including room updates leading up to the 2030 World Cup. This commitment to modernisation indicates that while the hotel values its heritage, it is continuously evolving to remain relevant and appealing to contemporary travellers.
What are the USPs of the resort?
The unique selling propositions (USPs) of La Mamounia include its cultural heritage, breathtaking architecture, and outstanding service. The resort is portrayed as an ‘oasis’ for visitors seeking an immersive experience of Moroccan culture, which distinguishes it in the luxury hospitality market.
Which are your key markets? Where does India figure on your list?
La Mamounia’s primary markets include France, the United States and the United Kingdom, along with emerging markets such as India, Mexico, Brazil and Japan. These markets are identified as crucial areas for future growth and strategic focus.
What kind of footfall do you currently have from India?
Currently, the Indian market accounts for about 0.5 pc of La Mamounia’s clientele. However, there are ambitious plans to significantly increase this percentage. The resort attracts high-end leisure travellers from India, including families, groups of friends, and wedding parties, indicating a promising market potential.
How do you customise for Indian clientele?
Although specific customisation strategies are not explicitly mentioned, the emphasis on attracting Indian families, wedding parties, and leisure groups implies that La Mamounia tailors its offerings to meet the preferences and cultural expectations of these clients.
What brings you to India now? What is your objective for this year and 2025 in terms of the Indian market?
The Indian market is relatively new territory for La Mamounia, and the resort aims to expand its presence significantly. With a focus on positioning itself among the top 10 markets for the future, La Mamounia recognises the potential of Indian travellers and is actively developing strategies to increase engagement and visibility in this market.
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