In a significant move to expand in the Asia Pacific region, IHG Hotels & Resorts, a UK-based global hospitality chain, has launched its Garner brand in Japan. This marks the brand’s debut in the region, introducing affordable, comfortable stays designed to meet the growing demand for midscale accommodations.

In a press statement, IHG says that its three new hotels Garner Hotel Osaka Honmachi Station, Midosuji, and Kita Semba are now open to guests in Osaka.

It adds that the Osaka Honmachi Station combines contemporary design with the city’s energy. Honmachi Midosuji merges tradition and modernity, using natural materials and a Zen-inspired colour palette while as Honmachi Kita Semba honours Osaka’s merchant history and emphasises sustainability with its green-toned design.

IHG says that Garner hotels provide affordable stays with key amenities like self-check-in stations and local refreshments.

Abhijay Sandilya

It adds that the new hotel design follows the brand’s hallmark ‘Made with Character,’ with each hotel reflecting Osaka’s history.

The statement adds that as part of IHG Hotels & Resorts, guests of Garner hotels can benefit from the IHG One Rewards programme, earning points for rewards nights and milestone rewards, including late check-out and food and drink options.

“We are thrilled to bring another new brand to Japan with the opening of our first Garner hotels in Osaka. Affordable, easy-going hotels are an increasingly popular choice for travellers in and outside of Japan and our Garner brand is perfect for those looking for a relaxed stay that’s full of character. We look forward to continuing the growth of this exciting new brand in Japan,” says  Abhijay Sandilya, Managing Director Japan & Micronesia for IHG Hotels & Resorts, & CEO of IHG ANA Hotels Group Japan.